How
to Design an Award Winning Website
The Basics of
Good Web Site Design
The Inner Workings of
Award Winning Websites
We all have run across
website design which proudly display a seal or
logo, declaring the site to be the winner of the
'XYZ Award for Excellence' or some similar
accolade. Many such award winning websites have
been conferred the award by a small group of people
with a somewhat narrow view of just what makes it
an award winning website.
While there are some
legitimate, distinguished types of awards, there
are many more which really don't mean much. Some
I've seen don't seem all that great to me, leading
me to believe there may be some conflict of
interest involved in bestowing such an award. Due
to the proliferation of award winning websites, it
seems appropriate to take a look at this from a
slightly different perspective.
How Many Award Winning Web
Sites are Online?
When you consider that there
are billions of websites on the net, there must be
a great number of award winners out there. However,
when it gets right down to it, what should matter
most to you is that your visitors and customers
find your site to have award winning features that
matter to them! That will bring you far more
success than someone's gold star!
Let's take a brief look at
the generic factors which can be applied to any
website to good effect and help you build a large
base of loyal and happy customers.
When a visitor lands on your
page for the first time, you want to make a good
impression. The composition and general appearance
should be visually pleasing, enticing your visitor
to want to stay and browse the rest of your site.
Many website
design courses state
to judiciously and well-placed images can go a long
way towards creating that award winning website
look. Just as when you stroll down the mall, an
attractive storefront tends to catch your
attention. You're more likely to stop and take a
look at that shop than another with a display which
is confusing or just uninteresting.
Easily navigated pages, laid
out with tabs, text columns and ads in a standard
layout allows your guest to intuitively understand
the organization of your materials quickly. This
increases the likelihood of your visitor continuing
to browse, while making it a pleasure for returning
customers to find their way to what they're
interested in.
Well organized website pages
also send a subtle message: Such well organized
materials reflects well on your company and implies
that you are probably trustworthy. This puts you
another step towards that award winning website
look and feel.
Your visitors are looking for
accurate, updated and informative content - and
lots of it. This imbues you with credibility,
marking your company as a good resource on your
subject matter and creating a perception of you as
an expert in your area.
High quality links within
your content, as well as a 'resource page',
organized by categories as applicable racks up yet
more points. By this time, most visitors will be at
least bookmarking your page for future
reference.
Create an Award Winning
Website Using Blogs
A blog creates yet another
reason for your visitors to return frequently. The
casual visitor who takes a look at your blog and
likes what they see, will continue to come back to
see what's the latest interesting snippet. That's
why it's important to post regularly if you want to
ratchet up your award winning website quotient.
When readers are able to post
their take in response to your entry, it conveys a
more personal feel to the relationship between them
and you. Other warm and fuzzy touches include e
newsletters with an RSS feed option. The same holds
true for free .pdf and video downloads. Increasing
the number of contacts you can make with your
visitors and customers eventually results in
greater numbers of sales, because through these
venues, your customers gain trust in you, your
products, services and your company.
The last of our
signatures of the award winning website?
A responsive contacts list!
This is most important in cinching that best
impression. When a customer queries you and
receives a prompt response within the day
this demonstrates your commitment to your
customers.These guideposts will help you become an
award winning website in design and with your
customers which is where it counts for your
online business!
If you are a beginner and not
sure where to get started as a web designer find
the info about how
to design your own web site
by going
here. After
reading this, I hope you are a little more
knowledgeable about award winning web design plans.
Now is the time to put some of these ideas to
work.
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