Website
Design To Sell
Joseph
McCully
Learn More about
Designing a Web Site to Sell Products or Services for
Beginners
Would you buy meat from a grocery
store that left the bad meat in with the good meat or wasn't
clean? Would you buy a car from a sales lot that had totaled
automobiles on the front lot?
I wouldn't and neither would you. Your
website is your grocery store; your car lot. You must have
an atmosphere that is pleasing to buyers. One that tells
that buyer that you are not an amateur, but instead a
trained, seasoned professional. Your site is a direct
reflection of your product and that is why that having a
well designed website can make or break your
sales.
The first thing to keep in mind when
designing your website, is "surf ability". Take a few
minutes a look around at several web pages. What makes them
appealing? Were there some that you closed out of
immediately? Why? Take notes and do your research. Keep in
mind that when a person visits your site they have a goal in
mind.
They are either seeking information or
shopping for a product. Give the person what they want
without having to search for it. Be sure that all the
information on your site is relevant to your product. Make
the buyer think that they need your product to solve their
problem.
Your main page serves a very specific
purpose. It should be an avenue by which the customer can
shop your site. It should be easy to view and load very
quickly. This is your first impression and we all know that
first impressions can either close the deal or loose the
deal. Make it simple.
It is best to have links that are
easily viewable by the reader that will navigate them to
where they want to be. Tables are often a great choice when
deciding on a way to design the main page of your site.
Your main page should load very
quickly, chances are if it takes the page more than ten
seconds to load even on a 56k modem, the customer will click
away to save time, hoping to find the information or product
elsewhere. To increase the loading speed of your main page
you should avoid large graphics or excessive graphics. To
many banners or special effects can cause a page to load
slowly as well.
To make your web site more appealing
to the eyes, you should stick to mild colors. If your site
is a content site where the user will be doing a lot of
reading, it is best to stick to black and white.
Color can be added when using tables,
as a way to brighten up the page, but remember to keep the
overall look of the page professional and appealing to the
audience that will be visiting most often. Since screen
resolutions vary among monitors, it is a good idea to set
the pixels to a standard 800x600. You may also choose to set
the tables in your web page to span a percentage of the page
rather than a set number of inches.
This will be sure to accommodate all
screen sizes. You should remember that a lot of Internet
users will not use the same browser as you, and therefore
you should be sure that your site looks as good on other
browsers as it does your own. You can do this by downloading
several browsers through which to look at your
page.
Be aware of the fact that the overall
look of your website is a way to make money. The appearance
of the site, if designed properly, can be an excellent
marketing strategy for your product or service.
About the Author
- Joseph McCully can help you
start your own profitable business on the Internet within
the next 24 hours... To learn more, visit
:http://www.EBiz2Profit.com/pips.html
Using Website Ad
Strategies to Sell Online
With hundreds of millions of website
designs for business out there, it can be tough to focus the
attention of potential customers on yours. The most
sophisticated efforts can come to naught unless you're using
the right advertising strategies for your business. Let's
take a look at how you can develop and optimize advertising
strategies that drive traffic to your site.
Although it may seem obvious, you need
to work out a detailed plan on how you might best reach your
audience. You need to target every type of person or
business that you think might be interested in your product
or service. For example, if you sell boating equipment,
there are several communities of boat owners and devotees of
water sports.
Fishermen, in both the sportsman and
commercial categories should be targeted in your advertising
campaign. How about scuba divers? You can see that there are
lots of niche markets with potential customers lurking in
their ranks. Make a list of all the types of groups,
organizations and individuals who may buy your
products.
Design a Website with Business in
Mind
Your advertising strategies must
include some serious consideration of search engines. Take
it upon yourself to find out how search engines work, the
indexing algorithms and time frames required for your site
to get picked up. This is a complex topic. If you can afford
it, you might want to engage the services of an SEO expert.
This is one advertising strategy expenditure that pays for
itself.
On the other hand, there's no reason
you can't balance your expenses and make use of as many free
advertising venues as you can find. In the case of the
boating equipment website, try writing some informative
articles on your own products or a how-to type which gives
your reader useful info. Submit to article directories and
get a byline and link to your site.
Write Good Web Contact for Traffic
Generation
You probably know that quality content
and links to your site improves your search engine ranking.
You want as much of each of these as you can get. Content
translates to the search engines as information, which is
the name of the game today. The more links you have, the
better off you are. This not only improves your credibility
with the search engines, but also gets your site exposed to
as many potential customers as possible. Add, add and add
more.
If you don't have an electronic
newsletter or zine, develop one as part of your advertising
strategies. It's free advertising. Develop or purchase some
feature pieces and do the research to fill in the rest of
your contents with interesting or useful tidbits, freebies
and the like.
Any good advertising strategy includes
giving. For example, offering a visitor a free gift, such as
a downloadable E-book, when they subscribe to your
electronic newsletter or zine is a good incentive to
subscribe, builds your readership and keeps your website
fresh in the visitor's memory.
So, when you are ready to design a
business website to sell a product or service online keep
these tips in mind. Who knows, you might come up with
another Ebay or Google! Well, maybe not but you can make a
decent income online with the right web design and
promotional strategy.... Even if you are a beginner.
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