How Can You Really Start a Web Design Business ?
You’ve mastered the main web design skills you need to create sites for others. You feel it’s time to venture out on your own as a professional designer.
But where to start? Here are some basic guidelines on how to offer professional design services and promote your skills to potential clients.
What You Need to Get Started in Freelance Web Design – Define Your Skills
As with any business, you should outline what you’re good at doing and avoid offering services with which you don’t yet feel confident. Know your strengths and advertise these LOUDLY.
Know your weaknesses and be ready to turn down work if it’s a design project that’s out of your league. Find a few designers that offer different types of design and ask if you can send overflow work to them when you get a request you can’t handle on your own.
Will you specialize by designing only for certain types of businesses?
You can limit your design clients to certain fields, such as real estate, insurance, automotive, service industry (plumbing, heating/air, handyman repair, etc.), gifts, clothing, electronics …you name it!
The upside of specializing is you will become an expert in that particular field of design and offer better service to your clientele.
The downside is you will limit the number of clients, which can be tough on finances with a start up web design business.
Pricing Web Design Services
Don’t price your work too high or too low for starters. Pricing too high without building a solid client base first might scare clients away. Pricing too low, however, will eat up your profits and designing time in a hurry. It’s almost impossible to be creative when you’re getting low pay for rush jobs!
Your Own Website
Build your own site for promotions. Make sure your website is “top notch” in the design world. Potential clients notice the professionalism of companies, especially in this genre, and how well (or not so well) they are designed.
Then they might browse your portfolio sites to see what type of work you’ve done for others. It’s important that your site be eye-catching, contain effective sales copy, and be easy to navigate. Don’t confuse your visitors with fancy writing or hard-to-find navigation buttons. Keep it simple and effective.
Promotion should be a top priority – especially when first opening your venture. Without it your business will never get off the ground. Don’t waste advertising dollars on meaningless promotions.
Use campaigns that you can track, such as pay-per-click ads, e-zine article ads, content article promotions, and classifieds. Track your ads with specific link addresses or promo codes so you’ll know where the traffic and sales are being generated.
Add as many testimonials as possible on your site (ask all happy clients for one) and make special offers for first time visitors.
Start an e-zine (online magazine) with helpful tips for your clients. You’ll be able to contact subscribers over and over again and increase your chances of making a sale.
Go here to learn more about getting started.
Continued Web Design Training
Even if you start a professional website designing company, don’t stop there. Continue your training with online tutorials about HTML, PHP, CSS and other programming languages to expand your knowledge and marketability. Show your clients that you are a “visual designer” that’s always looking for better methods of design.
There are a number of simple and affordable solutions to make your small business a success. Work on your plan daily, maybe take a good beginner web design course to find cool ways to promote and reach potential clients.
Offer additional services such as hosting, look up domain tools, content writing, etc. to earn extra profits. You can even outsource some of the work to other professionals when you get too busy to handle it all.
Use these ideas, do some action steps, and start realizing your dreams of working for yourself today!
Just click the link below and watch the short video to see how this material can put you miles ahead of your competition.
It’ll show you the business of designing websites. Your freelance career awaits you!! Go now. …
Filed under: Web Design