should you blogA blog is a type of website design with some differences. It allows the website owner to easily write messages that get posted to the site automatically, often in a journal or diary-like style.

A particularly appealing thing about creating blogs is that your readers can comment back to your posts fairly easily, and a continuous stream of fresh conversations result. (This is a good thing.)

Why Use Blogging? Here are three reasons to consider getting a blog

1.To Replace Your E-zine

If you currently publish an e-zine, you may wish to consider replacing it with a regularly published blog.

This means using your blog to publish journal entries, and then when it comes time to communicate with your subscriber list, you excerpt some items from your blog, and send those out as your e-zine.

This saves you from creating special articles only for your ezine. In many cases it becomes easier for you to write in blog format (short and sweet) so you save time.

Readers enjoy the practical, “reporter-like” nature of blogs instead of ezines, and gradually come to feel that they are in conversation with you on a daily basis.

You become part of their everyday circle of friends and associates, which leads to you becoming their natural resource on the topic of your expertise.

2. To Create a Quick and Dirty Learning Environment or e-Campus

For those of you who offer TeleClasses or other programs that want to have a web page of learning resources, links, class notes and audio, etc., a blog can be a great way to bring together an e-Campus.

Value Added to Your Website

If you offer a workshop, coaching/consulting, or even a software solution, and you want to instantly add value to your clients, create a “client/student resource page” using a blog. This becomes an environment that the students can play in, study more, and soak up your materials.

Your clients continue to benefit from your expertise even though you’re not physically there; they do it at their pace, and at little cost to you.

Once again, because blogging makes it easy for you to continually update your website without mucking around with FrontPage or another WYSIWYG web design software, you will save time and energy publishing to the Internet.

3. Just For Fun, And To Be Cool

Let’s face it, a large part of the reason you’re wondering about blogs is because it sounds cool, right? And new stuff is fun. So why not try it just because? Sometimes it’s enough to try something because it stretches you, keeps you limber and awake to possibilities.

There’s nothing wrong with playing, UNLESS you fool yourself into thinking your business is improving, or you’re somehow paying the mortgage while you play.

Rest easy, there’s no pressure to get a blog. Not getting one won’t negatively impact your bottom line. So although the technology can be entrancing, stay focused…

What are you selling to who? – How is it going?

That said, do stay curious about new technology. Part of your chosen profession as an online biz owner means modeling for others by staying abreast of new things. With that in mind, see some fun blogs at the blog search engine:

A Bit More Information about Starting a Blog

Not so many years ago, “blog” was not a household word. Today, blogging is almost an international hobby, with literally millions of bloggers, posting their thoughts on everything from global warming to tips on pet care. Some have huge followings, while others don’t fare so well.

Create Blogs That Stand Out from the Rest

If you want to create a blog, the process is simple, quick and free with any of the many blog hosting services. When you create a blog page, give your topic and writing style a bit – quite a bit – of thought before simply jumping in and hoping for the best.

Most important in the planning phase is your topic. Passion for your subject is what ultimately breeds success with your readership.

When you create a blog, select a subject that fills you with excitement, curiosity and a desire to share with others. This makes words flow easily and nurtures an untiring commitment, so necessary to long-term success.

Once you’ve nailed down your topic, your primary job is to tweak reader’s interest with knowledge, perspective and provocative commentary.

This causes readers to reflect on your posts and contribute thoughts, questions and perhaps new information that sets off a flurry of responses from yet other readers.

When you create a blog that meets this criteria, you’re halfway there. Another key point to consider: know your topic and be willing to research and learn more.

You’ve heard it said, the more you know, the more you realize what you don’t know. This is what makes an expert in any field.

Readers may pose a situation or difference of opinion that requires that you do additional research before you can make an educated response. This only fuels your own enthusiasm and gains you further credibility.

You’ll learn new facts or ideas and have even more interesting material to offer. The usual result is a wider readership.

Get the Word Out about Your Blog!

Word-of-mouth is an excellent way to promote your blog. However, a little active marketing never hurts.

Many bloggers swear by spreading word of their blog through personal profile sites such as Facebook or Twitter, where you can highlight your cyberspace presence with an infusion of your personality and lifestyle.

This will pique the interest of individuals who might otherwise not ever have come across your blog. Submit some of your best entries to article directories in the appropriate category.

Search out newsletters that focus on your topic and then offer your most provocative pieces to the editor, in exchange for a byline that links to your blog. Just these three simple efforts will do wonders for your exposure to new readers.

About the Author – Andrea J. Lee coaches entrepreneurs and online business owners.

Create Your Pages and Start Blogging!

Go for it! Create a blog! Choose your subject carefully, respect and encourage comments from others and learn all you can. Blogging is a satisfying activity. You may just change the world for the better! Want to learn more about creating successful blogs and websites?

Should You Get a Blog

Filed under: How to Blog