Web Traffic Monitoring

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How to Monitor Website Traffic with 5 Tips

There are many aspects when launching a serious strategies for Internet marketing but normally getting more visitors is the goal of most projects we do, wouldn't you agree? Web traffic monitoring can reveal a lot of crucial data to help you with your online promotions. This data will give you insight as to how well your site is performing in the search engines, with paid campaigns and with inner company promotions. Here are some ideas to make monitoring your site's traffic easier.

1. Use Web Host Stats

If you pay for web hosting, it's likely that your host will provide some sort of stats for your site. One of the most detailed is the Webalizer that's available through the popularly used hosting control panel called "C-Panel." You'll be able to monitor how many visitors per day/month, where these visitors browse the most, who referred the visitors, and more.

2. Google Analytics

Even if you do have the C-Panel for web traffic monitoring, Google Analytics can be useful as well. It is provided free from Google and can really shed light on your campaigns, particularly pay-per-click ads with Google Adwords. You can also monitor pay-per-click progress using the stats provided by Google Adwords and Yahoo! Publishing once you set up your campaigns. Notice the "Cost Per Click" and other ratios to find out if you've made the right choice with keywords. You can also set up different ads (with varying headlines and copy) to test ad performance for the same keyword.

3. Consider the Quality of Traffic

It's not only how many visitors that count, but the quality of the traffic your site is receiving. If 100,000 people visit your site, but only a small percentage of them are actually interested in your products/services, then how many conversions do you think you will have? Probably not too many. On the other hand, if you get 5,000 very targeted visitors, your conversion rate will be much higher and so will your profits!

4. Tweak Your SEO

Web traffic monitoring isn't only about viewing your stats, but you can use the information to tweak your SEO on a regular basis. Find out how your site ranks on your most relevant keywords and phrases, then add these words to pages on your site that are most likely to get listed. Also, check how many backlinks are coming to your site from solid websites that rank well in Google. As you tweak the types of keywords and the number of times they appear on certain pages of your site, you'll be able to monitor progress using your statistics.

5. Monitor Newsletter Performance

Site stats can give you an idea of how many people visit your site or purchase a product after receiving your e-zine or newsletter. Monitor stats each time you send it to see how many subscribers actually visit the links that are featured. If having a special sale, be sure to set up a special page (within its own unique URL) so you can test the sales copy.

Some mailing list or autoresponder services such as Aweber give you access to useful monitoring data and stats so you can keep up with your newsletter's progress.

If you feel that web traffic monitoring is a one-time task...think again! Monitoring your site's traffic is always a work in progress to either boost sales and profits or to hold on to the traffic you do have. That's why it's important to find the best tools available for monitoring your site's visitors so you can maximize results.

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