Pay Per Click Tips

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The "Big Win" or the "Big Loss" - Pay Per Click Advice

When searching for pay per click tips you'll most certainly feel overwhelmed. After all, Google Adwords alone is a complex advertising service that marketers have been studying and testing for years. That's why it's critical that you read all the tips you can get before even signing up for this service.

Don't Assume You Know It All

Just when you think you have a handle on pay per click, tips come along to prove that you've only uncovered the surface! Continually study marketing tactics, with both Google Adwords and Yahoo! Publishing. Those who have been at it a while can show you how to set up your accounts for easier tracking, research appropriate keywords for your products, manage your funds while making a profit, and more.

Money Matters and Statistics

You can't just budget your Pay Per Click campaigns based on a monthly set amount. You have to examine current statistics for your particular products, their profit margin and how much an ad's cost and conversion rate will be. If you pay $0.50 for each click and receive only a $10 commission on a site with a conversion rate of 2%, then you're going to actually lose money. You're basically paying $25 to make only $10! That's not a very good business marketing plan, so keep this in mind before aimlessly throwing together a keyword campaign.

Also, avoid heavy spending with these services until you do some testing. Don't just put hundreds or thousands of dollars into your account and watch it deplete. Become familiar with your numbers (ad costs, conversion rates, etc.) first.

Long Tail Keywords

Do some research to find long tail keywords that work for each of your products. These are very specific and longer phrases that potential customers might be typing in to find your products. You'll find a lot of pay per click tips that mention how to find these so don't worry.

*Example: "mint enamel protecting toothpaste" instead of just "mint toothpaste" or "bridal photo book" instead of just "photo book"

Negative keywords should also be considered. There are tools in Google Adwords to help you find and avoid keywords that you should not include in your search results. These can help you avoid getting traffic from those seekers who only want information but are not interested in buying. You won't waste dollars and clicks on non-effective traffic. A few examples of negative keywords include: wholesale, download, free, discount and training.

It's good to know there are many pay per click tips available online to help you master the task of setting up campaigns that really work. My friend, Mark Ling and his Affiloblueprint program has an excellent section about how to use pay per click for maximum effect. From geographical targeting to split testing to optimizing your landing page, you can learn how to maximize your results and profits with pay per click services. With the right keywords, pages and tools in place, you'll be able to tune in to your target buyers and make more sales!

Resources:

Google Adwords Keyword Tool

Yahoo! Publishing