Check Website Traffic

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How to Check Website Traffic and Increase Sales

One way to increase sales for your website is to check website traffic often. What do we mean by "checking traffic?" It's something all online marketers are familiar with to make sure their site is getting an adequate number of quality visitors. But even if you're not a marketing expert, you can still use this crucial method to find out where your site stands among competitors and discover how to improve.

Number of Site Visitors

You'll want to check website traffic to find out how many "unique visitors" come to your site and how those visitors arrive. If your hosting company doesn't offer a control panel with detailed stats for your site, then there are plenty of third party services to give you this information. Stats show how many visitors came to your site per day, week, month, year, etc. They indicate which sites have referred visitors to your site. Some even tell which keywords or phrases were typed in to find your site!

Even when using a third party service to check website traffic, be sure you have all the tools and information you need to analyze your site's traffic. It's the only way to know if and how your site is performing with various ad campaigns. It's also the only way to really tell if your site is getting "organic" search engine traffic. Getting organic (natural) traffic means your site can be found in major search engines based on keyword searches, not only paid ads.

Testing Your Campaigns

You should check website traffic before and after any ad campaign. Are you planning a huge pay-per-click campaign or are you launching a local ad campaign with your website address? Do you pay for banner ads, text ads, etc.? Even when sending your own newsletter, you should check to see if there's a boost of new traffic after sending it to your subscribers!

Test how many visitors come to your site before and after launching the campaign. Notice if your conversion rate stays the same or increases/decreases with the campaign. Also, conduct smaller split tests when possible so you can test your headlines and sales copy, and maximize your profits when rolling out a larger campaign.

Valuable Information

Get to know how many people are actually coming to your site and making a purchase. If you get 300 visitors per day, then how many of those 300 visitors are actually buying a product? Are the visitors at least signing up for your free ezine or updates list? What is your site's conversion rate (from visitors to buyers)? If you don't know this information about your web site, then how can you know if your site's goals can be met now or in the future? And the good news is you can check website traffic every day, week or month to find out how well your site is doing.

Don't ignore this powerful method of monitoring your site's progress. It's so easy to check website traffic that you'll wonder why you waited so long!

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