Likely you want to
increase
website traffic which
is why you are here. This report teaches some
Internet marketing basics which never seem to grow
old. You'll learn how to use article marketing, how
to set up and optimize your web pages, how to brand
your business and more. There is also an insert
about article spinning in case you are
contemplating using it. So, read the tips and make
your articles produce visitors and more
income!
What is Article
Marketing?
When you hear the term
"article marketing" your mind might wonder to the
old school ways of using articles. Traditionally,
articles would be written with certain keywords
included throughout and then placed on the main
website or submitted to article directories for
backlinking.
But a lot has changed since
the year 2000! It's a new age of online marketing,
and articles are worth far more than you think!
Here are five ways to promote your site with
articles to maximize their use in today's ever
changing online world.
1. Optimize with
Skill
Don't just throw in a few
keywords while writing your articles. Research the
keywords first. Find out which ones are getting
searches each month and are low on competition.
Example: A keyword that gets 4,000 searches per
month might get 2.5 million search results in
Google, even with quotes around the keyword or
phrase. Thankfully, there are many tools to help
you find great key phrases to insert into your
articles, such as Traffic Travis. There's a free
version so you can use all the great tools to
maximize your SEO efforts.
2. Optimize the Article
Page
Another step you don't want
to miss is to optimize the entire web page when
adding articles to your own website. Article
marketing involves a lot of factors, not just the
actual article.
Search engines look at an
overall site and web page to see what keywords are
included in image "ALT TEXT" codes, text links,
headings (H1, H2, etc.), and even the author
resource area of the page. So when you determine
which keyword or phrase you need to target,
sprinkle it throughout the page in various forms as
well.
3. Brand Your Business
with Article Marketing
Use articles to brand your
company or website name every chance you get. Use
your company name or site address as an example in
your articles. Mention it at the conclusion of the
article whenever possible. Include it in your
resource box. Also, place a banner or logo of your
product or company somewhere within the article and
wrap a paragraph around the image (with spacing of
course). This gets your readers to think about your
company and products.
4. To Spin or Not to
Spin
The only articles that you
need to "spin" are those you don't intend on
placing at your own website for "original content"
purposes. Spinning is the art of taking an article
and rewriting it different ways using tools such as
Rapid Rewriter and changing some of the
words/phrases around so that it appears slightly
different than the original.
This practice may be used to
submit to some directories, but the articles might
not have the high quality you desire if you use an
article spinning software. Make sure the software
allows you to make many changes to the article
without losing its meaning, and check each one
manually if possible.
5. Social and Article
Marketing
Every article should present
a social opportunity to get more exposure. Take
your article marketing to the next level by posting
a short summary and link to the article page on
Facebook, Twitter, Digg and other social sites.
This will help you build a following and keep your
followers/fans informed of new material as you
release it. Also, don't forget about social
bookmarking for your article pages.
An Ongoing Advantage of
Article Marketing
Keep in mind that article
marketing doesn't only help you today... your
articles will keep pulling targeted traffic to your
site for years to come if you do it the right way.
Quality does matter when you're using the
information to bring customers to your site. So put
your best foot forward with article marketing and
watch your Internet business grow!
