Is
Grammar Important in Writing Web
Copy ?
The Facets of
Internet Content Writing
Do you use proper English
grammar when you write
copy for the web? Or, do
you use writing the same as when you send text
messages or email? When teaching creative writing
somtimes we forget about the words we use. This
piece is all about website copy writing grammar and
I hope it will help you in writing presentable
Internet pages.
You are ready to write new
content for your web pages. Should you do your
writing in the tradition of a college term paper
where every sentence is scrutinized, use styles
learned in a web
design course, or
just let your words flow? Understand that all
copywriting is not equal which brings us to the
statement ...
Why Grammar Is Not
Everything - Here's Why ..
It may seem like a
contradiction but grammar is indeed not everything
when it comes to writing copy. When producing an
article, news story or press release, there are
various factors that have to be considered in order
to write truly exceptional copy the kind of
copy that people will find useful enough to
actually finish reading.
Find out what these are and
learn how to use them together in order to maintain
balance in your written work:
The Most Important Thing
in Web Copy is Content
Content in this context
refers to substance the overall worth of the
write-up. It doesnt refer to the number of
words used or type of words you chose to use. What
does your write-up say? What value can the readers
get out of it? Are you substituting good grammar
and big words because you have nothing else to
say?
Don't Fill Articles with
Three-Dollar Words
Although you shouldnt
be afraid of big words, it's always better not to
complicate things for your readers. Determine your
target audience first their interests,
capacity, what they find useful and interesting
and then write for them.
By placing more importance on
what your readers can get out of your web report,
you will be producing more substance out of your
copy. After all, what's great grammar if there's
nothing good in what you have to say?
Don't be Distracted by
Grammer
One common mistake among
writers is obsessing about grammar when they begin
to write. As a result, they get distracted,
derailed from their train of thought. Imagine
having a really terrific idea and then worrying
over where to place a comma or which clause to use
first.
The great ideas and content
that could have come out of you as a web content
writer and made your writing better can get lost or
confused with other ideas and concerns.
Speed Writing
When trying to learn better
writing skills, don't worry too much about grammar,
at least at first. Write down words as they come to
you. Don't let the subject of grammar bother you
when inspiration strikes. Only when you're done
should you then go over what you have written to
check and improve it.
A good tip from an expert in
teaching creative writing is to jot down three
words related to your article and write as quickly
as you can using each of those words or phrases in
paragraphs. Then see what you have and
edit.
Only then should grammar be a
concern. After all, how can you proofread something
you haven't even written yet?
Would Faulkner or Hemingway
make Good Web Content Writers ?
The great American writers
Ernest Hemingway and William Faulkner had a famous
rivalry.
Faulkner, a writer praised
for his intricate prose style (that initially
confused his readers), criticized Hemingway's
trademark simplicity.
Hemingway fired back, saying
that there are 'simpler and better words', even
saying that Faulkner shouldnt think that 'big
emotions come from big words'. Refusing to give in
and use what he called '10-dollar words' (bigger
than three-dollar words?), Hemingway continued to
write in his simple, easy style. He is still a
well-loved and much-admired author
today.
Grammar in Web Content
Writing is NOT Everything But
>>>
Grammar may not be everything
but it is still a major component of good copy. You
can't just ignore the value of good grammar because
it isn't the end-all of writing web articles.
Good grammar is equated to
professionalism and is considered the true sign of
a skilled and experienced professional.
Furthermore, it's also considered as one of the
signs that what you have written is reliable for
your Internet readers. Bad grammar, on the other
hand, is for amateurs, lazy writers and
scammers.
Although grammar is not
everything in writing
copy for the web,
don't ignore it. Use it as a means to improve what
you have already written and progress as a writer.
Your readers will thank you for it!!
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