Copy Writing for Web Designers – How to Write Content with Authority for Websites
New to the world of web copy writing? Join the crowd of many others who are sometimes confused when it comes to writing instruction for the Internet. Here are a few tips to improve copy writing for web designers to help you get started.
One of the goals a writer has in copywriting for web design is to convince the reader.
Good, authoritative copy is very easy for readers to trust because it sounds more truthful and caters to their wants, needs and interests.
As a result, response rates are better and there is a higher likelihood that the desired results are achieved. Integrating a tone of authority in writing a copy is a studied process but it is not entirely impossible. Here are the top 7 ways you can improve your copy and make it more influential and convincing:
What are You Writing About?
Never write copy about a subject you have little or no knowledge about. If you want to prove you have authority in writing that copy, you should be able to show your audience or readers that you know exactly what you are writing about. Your readers can tell if you’re only bluffing.
Make Goals for Your Website Content
“What is the purpose of the page or the website? Is it to:
- Provide users with information about your services and get them to call you?
- Provide users with information about your services and get them to complete an online enquiry form?
- Enable users to purchase your products?
- Encourage users to download a brochure about your products or services?
It’s important that you think about what you’re trying to get the user to do on the page and structure and write your content to help lead people towards these actions.” read more ..
Do You Have Copywriting Experience? Prove It!
Another way to show you have authority in writing copy is by proving you have the correct experience about the subject – or at least you’re good at researching your niche. You can’t write about rocket science with authority if the closest you’ve ever come close to a rocket is by watching a fireworks display.
Use your USP (Unique Selling Proposition)
Every product, idea or statement has a USP or unique sales proposition. Find out what yours is when writing copy. The USP will help define your statement and make you stand out from write-ups that have a similar idea. You can use this to your advantage to create authority.
Make the statement clear so your readers will understand immediately the message you are trying to put across.
Always Use Benefits in Online Copy Writing
There will always be disadvantages or limitations to your product, idea or statement. Instead of detailing them to your readers, focus on the advantages and benefits.
Tell your readers what it can do and what it can’t do. If you’re promoting a bicycle, for example, you don’t have to state that it’s not as fast as a car. It can’t fly but it can help its user reach his destination. It’s cheap, doesn’t pollute the environment and can even be an instrument of fitness.
“Just the Facts, Ma’am”
Embellishing your statements may sound harmless but the effect on your readers may not be advantageous to you. Consumers and readers are a bit sensitive and they will take it personally if they find that you were pulling the wool over their eyes. There is nothing that works as fast as an overstatement to decrease your credibility.
If you want to have authority in writing copy, state only the facts – statements that are easily verifiable.
Back Up Your Statements with Well-Written Internet Copy
Authority in writing copy is similar to writing news stories – you need proof of your statements. If you make one, make sure it’s backed up by details and figures, or by other experts in the industry who may be corroborated.
If there is a study, research or statement made by an expert that will support your claim, use that as well. So in case someone asks, you can point them to the reference that will support what you said.
Use Spellcheck and Proof Read Your Online Copy
If you want to be trusted as an authority in writing a copy, make sure you take care to show good grammatical and spelling skills.
Nothing destroys an authoritative position than bad language because it speaks of carelessness and a lack of knowledge. If you want to be seen and accepted as an expert, show respect for your readers and write well.
Here is something I discovered that I really love about writing! I don’t have to do it all myself.
My friend Charlie Page (owner of Directory of Ezines) came up with a complete system called Curation Power that shows how to use other people’s web content to compliment your own. Here is just one of his answers to questions;
“Is curating faster than writing articles?
It is much faster! The reason is that you job as a curator is to find the best of the best content and then share parts of that in posts on your blog.
If you have a blog about something you care about now, finding content will be easy. You just start with the blogs you follow now! I’ll even show you how to get Google do the work for you … free!“
I hope you got some valuable advice from this guide for learning copy writing for web designers and please like the page & comment if you found it helpful. Thanks and come back soon!
Filed under: Web Design