Your business web design skills might be nonexistent at this time but don’t worry.
You have to get started somewhere. Learn more web design advice about where to begin and get your site seen by Bing and the other search engines.
Traffic generation is the next step after the pages are created and placed online.
To get started online without knowledge or unlimited resources is tough, but doable.
If you are a small business owner and have a web site, you know you’re facing a smorgasbord of competition.
In order to increase traffic to your site and therefore gain more sales, you need to stand out from the crowd. This can be accomplished, even on a shoestring budget.
Here we provide several pointers to get your business profitable and thriving, which are applicable to both new and existing small business web sites.
Business Web Design – Secrets to Building Your Own Website for Business
1. How do People Find You?
While you’re probably aware of the importance of search engine rankings, it’s still worth a mention.
Be aware that 75% of all searches are conducted through Google. This being the case, you’ll want to give particular attention to what increases your rankings for your business web design – of course, getting on page one is your ultimate goal.
Many search engines provide articles and FAQs to give you guidance, so take a look.
2. The Look and Feel of Your Business Website
While the big name corporations seem to adhere to the plain Jane, two-color design, as a small business, you’re better off with a small business web design that creates visual excitement for your visitors.
This doesn’t translate to a cluttered, too-busy look. Your logo design should be simple but memorable. Images relevant to the content on each page serve to highlight and enhance the information you’re presenting.
Your page layout should be consistent, with ad placement, content and other elements in the same general area of every page.
There are web design lessons available which gets more specific about setting up pages. It will help if you take a moment to study and go over this class too!
3. Write Right – The Importance of Relevant Content
As for content, this is the giant step. You want plenty of it, providing valuable, quality information your visitors can use and won’t be likely to find elsewhere.
The idea here is to establish yourself as an expert in your field.
Another way to use web content to bring new traffic to your site is to submit some of your better pieces to reputable directories with a large readership.
The directories allow you to include a byline, with a link to your site.
4. Research for Results
Do your research on keywords! Even with quality content, if you don’t use the right keywords, you’ll lose in your search engine rankings.
Instead of gaining the coveted page one entry, you may end up on page 10! Statistics indicate most searchers don’t go beyond page two of the search results.
Check out the ©Wordtracker keyword research tool. Most people swear by the results they obtain with this tool.
Finding and using the right keywords for your business niche is one of the most effective elements of your business web design plan, so don’t neglect this one.
5. The Email Newsletter – Keep Yourself in Front of Your Customers
When you’re working out your plan for your business web design, consider adding a free newsletter. (If you don’t know how to get a newsletter going, there are plenty of free tutorials and templates to guide you through the process.).
I use a company called Aweber to send out to my list of subscribers. The email systems are easy to set up and affordable. You can see the benefits of Aweber here ..
Before you publish your newsletter, decide on a schedule you can commit to – a biweekly newsletter is manageable for most small businesses and keeps your site in your reader’s minds.
If you do decide to offer a newsletter, place your offer in a prominent (and same) location on every page.
Building an email list is an important element of the successful business web design.
In addition to feature articles published in your newsletter, you may want to offer articles to other newsletters for businesses outside of your niche, but in a related field, further increasing your exposure to the world.
6. Other Quick Tips for Designing and Traffic Generation
When you have some spare time, work on a downloadable ebook or special report, which, when completed, you offer at no cost to interested visitors.
When launching or revamping your web site, a resource page of links to information is a must.
This is also a good place to include affiliate links to quality products, which gives you some commission income as well.
As time permits, there are even more ways to enhance and expand your business web design.
Think about adding a blog, message board or forum for your visitors. If you take some time to implement all of these crucial elements of website design and promotion, you’ll soon reap the benefits. Watch your traffic generation – and income grow!
Filed under: Web Design