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BHow to
Build a Niche Site with a Blog
Setting Up a Niche
Blog
Building niche sites is all the
rage these days.
The basic strategy is very simple. Find a niche market that
isn't oversaturated. Develop a list of related keywords
people are searching on. Then write an article optimized for
each one of your keywords. Once you have your articles,
upload them to your site. Monitize your site with affiliate
links and Adsense.
For this kind of niche site to be effective and make money,
it is imperative that you get free traffic, and a lot of it.
And that's exactly where a blog can be your best friend.
At its very simplest, a blog is just a structure. It's the
bones of a web site. A blog is a simple way to publish and
display your content online. Most of us think of blogs as a
chronicle of news events, or commentary on news and items of
interest. Or personal diaries.
Few people stop to think that you can build any kind of
website with a blog. In reality, a blog can be used very
effectively to build a niche site. The fact of the matter
is, a blog is the easiest way to publish your niche site
content. But the biggest reason to use a blog is that it can
drive traffic to your site a lot faster than a
statically-built site. A niche site built with a blog is a
very powerful strategy.
First, choose your niche and research your keywords. Write
your first article based on one of those keywords, just as
you would when building a regular site. Then set up your
blog and publish that article. Your niche site is now
live.
To make your site structure the most effective, be sure to
choose a blog that allows the use of Categories, such as
Word Press or Moveable Type. Use your 10 most important
keywords as the name of your Categories. Then file all your
secondary keyword articles under those Categories.
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Why is this so important? If
you keep building your site with keyword-rich
articles, eventually you could have hundreds of
pages. Each of those pages will have a link to your
10 Categories. And each of those links will use the
anchor text of your most important keywords.
As a result of all those
internal keyword-rich links, your site will end up
ranking very well in the search engines for your
Category names.
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Now it's time to set up your traffic strategy. This is where
a blog can really shine. There are many special RSS/blog
directories that are hungry for feeds. By submitting your
new blog to these directories, you can start getting traffic
almost immediately. Quite often these feeds will result in a
lot more traffic than all the major search engines combined.
This is why it makes so much sense to build your niche site
as a blog. You can have twice the traffic, and get it much
faster than with a static site.
Here is a list of some of the top RSS/blog directories you
should submit your site to:
http://www.masternewmedia.org/rss/top55/
Once you've submitted your site to the directories, you can
get it indexed by Yahoo almost immediately by adding your
RSS feed to your MyYahoo page. If you don't have a MyYahoo
page, just go to http://www.yahoo.com. Now click on the
MyYahoo link at the top and set up your free account. Once
you have your account set up, click on Add Content, then add
the URL of your blog RSS feed into the Find Content box.
When you go back to your MyYahoo page, your blog plus your
first post should be shown. If you go look at your web stats
for your site, you'll find that the Yahoo spider has already
made a visit! Your new site should be indexed in Yahoo in
just a couple of days. This is a strategy that some
marketers were selling for $50 just a few months ago. And it
works like a charm.
Every time you add a post, you can alert the RSS/blog
directories by "pinging" them. There is a wonderful site at
http://www.pingomatic.com that makes this very easy. You
just have to type in your blog URL and Pingomatic will send
your ping to Yahoo and about 15 other large directories.
That will bring the spiders back to your site almost
immediately!
During the first month, I would suggest that you write and
add a new article every day. Blogs that are frequently
updated get the most traffic. And you'll find that the major
search engines will spider your site every day. At the end
of a month, you'll have a 30-article niche site that is
already getting a lot of traffic. If you've monetized your
site with Adsense and related affiliate programs, you should
also be making money already.
Once you've started building your niche sites with a blog,
you'll never go back to doing it the old way again!
About the Author
For more tips and ideas on how to make
money blogging, be sure to visit my "Why Marketers Should
Blog" weblog at (what else)
http://www.WhyMarketersShouldBlog.com
Linda J Bruton
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