Small
Business Web Design
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Even Beginners can Create
a Small Business Web Design
Website Designing
Myths
When you think about
small
business Web design,
you probably think of shopping carts, large
databases and log-in capabilities. A small online
business can be anything from a website with only
one product or service to a site offering thousands
of products. So even if you plan on starting a
small Web operation with one or a few products, the
design ideas below can help you get off to a great
start.
Define Your
Site
Design
your small business website
with a purpose in mind. What do you wish to
accomplish? How will visitors perceive your site?
Will the site need to get online orders, encourage
people to call or e-mail for more information or
merely get online sign-ups for free information?
The home page should clearly state your site's
purpose from the start. Don't make readers guess at
what your site's all about. Use your site's design
structure to make it easy to read and
navigate.
Make Every Page
Accessible
Create a site map of your
business website. Then link to your site map from
your main page and every other page within your
site. The sitemap gives you a place to list all
site links and organize them for easy navigation.
This eliminates the need to fill your home page
with hundreds of links as your site grows. But
remember, each page should be two clicks from the
home page for SEO purposes. So be sure and include
the sitemap link on your home page.
Test Your
Headline
The headline can either grab
visitors or turn them away. Think of it as a "first
impression" designed to make a visitor stick around
and read more. Look up headline ideas online. Find
out what other similar businesses have used and how
effective it was for their site.
You can test two or three
headlines to see which pulls the most response.
Leave one up for a couple of months and then switch
to see if your orders increase or decrease. It
sounds risky at first, but it's not really when you
consider the long-term benefits of finding the best
headline possible.
Avoid Flashy Design
Features
Keep your small business web
design simple, and leave off the flashy features
that could possibly distract your visitors or slow
your page's loading time. This is important in
today's "rushed" world.
People want fast loading
sites where they can find what they need and go on
about their daily affairs. They don't want to wait
on large images to load. Most Web users prefer
simplistic business website designs with easy
navigation. The bells and whistles usually only
make the owner feel better about his site. Don't
make your design a pet of yours. Treat it as a
sales tool.
Make Ordering
Easy
Without a smooth-flowing
order system your site may be doomed to fail.
Visitors should be just a click or two away from
ordering when on any page of your site. The
ordering process should flow smoothly with
easy-to-understand terms, clear instructions, clean
order buttons, etc.
Don't assume your site's
visitors will know the ordering process - explain
everything in great detail. Some folks are true
beginners on the Web, so be sure your site caters
to all kinds.
Getting
Started
Use these beginner
small business web design
tips to get a head start over your competition.
Don't assume your site will start selling
immediately. It takes months to build a site that
gets results, and it is an ever learning process.
Apply yourself and remember - the best time to get
started is today!
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