E
Commerce Web Design
E Commerce Web Design Class:
Structuring Product Pages for Results
Your Small Business
Online
Any website project involving
e
commerce web design
should focus on getting results. Product pages need
to be designed in such a way so that visitors will
WANT to buy the products. In browsing various
shopping websites, it seems that some Internet site
designers intended on driving potential buyers to
the company's competitors because their product
pages were so disorganized and unfriendly to
customers! If you're getting ready to start an e
commerce design project or if you're wondering how
to improve your existing shopping pages, these tips
can help.
Eye-Catching
Products
Product photos should be the
first thing the visitor sees on a product page.
Photos captivate the visitor's attention and
confirm that she is on the right page. Shoppers
want to see the product they're looking for, and
seeing a photo pop up immediately gives them peace
of mind to continue reading that particular page.
Make sure the product photo shows up "above the
page fold" on their computer screen so they won't
have to scroll down to see it.
Product Description
Tips
Use larger bold print for the
product name and/or model number. Insert a space
between the product name and description to set it
apart. Write the description in non-bold type in
Arial, Times New Roman or another common font
family. This ensures that everyone can read the
description no matter what type of computer they're
using. Write the description using positive action
phrases, giving features AND benefits of the
product. Keep it concise, but
informative.
Product
Options
If you offer various options
for the product, such as quantity choices, gift
options, color and fabric selections, etc., then be
sure the option buttons work smoothly from every
aspect. Do extensive testing throughout your e
commerce website using all option choices to ensure
there are no roadblocks on the page.
Just one small design error
can cause you to lose sales! Keep the option
choices simple and easy to select so buyers won't
have to guess at how to buy items from your
website. Use a simple "Buy Now" or "Add to Cart"
button so buyers will know how to conclude their
purchase.
Shopping
Reviews
Add a customer review section
to the product pages so customers can post reviews.
If you sell a quality product and aren't afraid of
the customer review process, this can really boost
sales. Potential buyers enjoy knowing that others
have bought your product and were satisfied with
it.
Related
Products
Many e commerce web design
product pages include a "similar products" section.
You can add a scroll bar (similar to those on eBay
and Amazon) that shows related products or other
items the buyer might find interesting. It's a
great way to upsell when folks are already in a
buying mood!
E commerce web design doesn't
have to be complex. Keep your product pages simple
and make sure they cater to your target audience.
If you're not getting results, test your product
pages to make sure they are working properly. Have
your friends to browse your shopping area and get
opinions on how to improve. Make the shopping
experience a great one for your site visitors so
they'll return again and again!
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