Business
Web Design Pages
Small Business Web Design:
Making Pages Useful
It can be a real struggle to
make every page of your small
business web design
count for something. Some pages might seem to be
useless now, though you might have had a purpose
for the page at the time of the initial design.
*Here's a tip: Don't
delete those pages - turn them into something
useful for visitors!
If it's a page for an
obsolete product or service, replace the content
with a new product/service. If you don't have a new
one, then gear the page so that it leads visitors
to your other products. Add new and improved sales
content to the page and make sure it's geared to
sell, get subscribers to your newsletter, or some
type of action from the customer.
Ads and Affiliate
Links
Another option for what are
seemingly "dead pages" is to use the pages for ads
or affiliates. You can add fresh SEO
web traffic getting content
to the page and use Google Adsense or Yahoo! to
monetize it. Publishing ads to make money. Find
keywords that are somewhat related to the page's
current theme or to your overall site. Then do some
research to learn the best way to lay out the pages
to promote ad clicks. You'll make money with each
click!
Affiliate products are those
that you recommend for others and receive a
commission when you make a sale. You can add
affiliate ebooks or links to those dead pages and
start generating income right away! *Hint: Be sure
to include an affiliate disclaimer on your site,
per the new US laws.
Informational
Pages
If you don't want to turn an
inactive page into a sales or ad page, then make it
a well written informational page to enhance your
site. Web users are always looking for information,
so you can offer information, resources or even
start your own classes online through those
inactive pages and increase traffic generation.
Older pages have likely already been established
and are probably already indexed with Google. You
just need to add content with popular keywords that
will make search engines sit up and pay
attention!
If you merely delete old
pages from your site, you might end up hurting your
SEO ranking. On the other hand, turning those pages
into effective selling pages or informational pages
with great keywords can boost SEO for your business
web design.
New Page; New
Links
Once you redesign the page,
try to get a few links back to it from
reputable,
high ranking websites or
blogs. Check around
for blogs, directories, etc. with a Google Page
Rank of 4 or more. Getting new links to the page
will trigger a new crawling from search engine
spiders so they can see the new content you've
added.
Search engines look at your
site as a whole as well as by individual pages.
Therefore, every page counts, whether good or bad.
Think of older pages as opportunities to revive
your site and give it fresh content. You now have a
chance to boost SEO and get search engines to take
another look at your overall site. Search engines
like new activity on a website. And, as studied in
these small business web design lessons, changes
and updates should be the norm!
Use these ideas to turn those
"dead pages" within your small business web design
to SEO friendly, top ranking web pages!
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