Web
Design Magazine
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How
to Start a Web Design Magazine Online
Your website is up and
running and you've begun to get visitors coming to
see what it's all about. But, how do you get these
valuable people coming back time and time again?
With a Web
design magazine of
course! Here's how you can get started with your
own zine or newsletter online.
A Web design magazine
(e-zine) can make a profitable addition to your
small business if you use it wisely. You can sign
up subscribers from your existing website or create
an entirely new site for this purpose. We've put
together some cool tips to help you get started.
Content
Ideas
Decide if you want to
generalize or specialize with your Web design
magazine. If you generalize, then you can cover
just about any Web development subject imaginable.
The only drawback to being general with your
content is it will be difficult to know who is your
actual audience. You won't know if your subscribers
are trying to learn basic HTML code or PHP design.
You can specialize using
information about certain types of programming
languages, such as PHP, CSS, XHTML, basic HTML for
beginners, etc. Or, you can focus on one particular
design software, such as Dreamweaver. Specializing
will help you reach a specific target audience, and
you'll find it easier to promote products/services
to your readers.
Once you determine the
direction of your design e-zine, use content that
is reliable, easy and quick to read, and that moves
the reader to action. Every article or tutorial
lesson should include a call to action at the
conclusion or sometimes even in the body of the
copy.
After all, the content is
free and the reader can choose to take or leave
your offer, right? You shouldn't be pushy with
sales, however, because this could cause people to
unsubscribe. Instead, give readers a healthy mix of
free tips or tutorials, resources and
products/services that might interest
them.
How to Promote Your Zine
about Web Designing
There are several ways to
promote your Web design magazine. Have you seen
those cool hover windows that show on websites
asking you to subscribe? Well... they really work!
This is probably the single
most effective way to promote your Web magazine.
When visitors come to your site, they should have
an opportunity to subscribe. These are even more
effective if on a delayed timing to give your
visitors a chance to look around for a few moments
first. Of course, this is assuming that you have
traffic coming to your website now.
You can also promote your
magazine through other Internet zines that might
reach your target audience. Place test ads in
various e-zines to see which ones pull results.
Link the ad directly to your subscribe page. E-zine
ads are usually affordable and can be tracked
easily. Other promotion solutions include banner
ads on target sites, text link ads in articles,
link exchanges and pay-per-click ads in the search
engines.
How to Manage the
List
You can manage, design and
send your list using your own bulk mailing software
or by going through a third party mailing service.
The latter option is best if you're not familiar
with all the CAN-SPAM laws and complex methods of
sending bulk e-mail.
Here are some third party
sites to check out:
- YourMailingListProvider.com
- Aweber.com
- ConstantContact.com
These mailing list hosting
sites usually charge monthly fees based on the
number of subscribers. They are affordable and will
save you time in the long run. We use Aweber for
our own list which you might be a part of. If not,
you really need to go to the Web
Design newsletter page
. d:-)
Earn Online Income with
Your Web Design Magazine
A Web design magazine can be
used to boost your own small business by promoting
your products and services. Or, you can use your
magazine to promote affiliate products for a
commission.
Some e-zine publishers use
both methods to earn money. If you offer an online
school of design or low cost training courses, you
can promote these through your e-zine. Or, charge a
small monthly fee for access to a creative Web
tools section on your site. Create an e-book about
Web design and sell downloads to your readers. And
lastly, you can earn money by selling small
classified ads to be placed in your
newsletter.
You can promote to seasoned
freelance designers or design beginners. Either
way, a Web
design magazine
is the perfect tool for keeping in contact with
potential customers and to encourage repeat visits
and sales for your website! After all, if you have
the information your visitors need or enjoy reading
about, then they will welcome the chance to get
update from you. Just try not to overdo it and
people will start to see you as the expert in your
field.
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