Tips
for Web Text
By Candice Pardue
Words (text) equal
money
Tips for Web Text
Tip!
Unique content equals money. You can either write
your own web content or hire
a ghostwriter to furnish your
Web copy.
Designing can be fun - adding
graphics, links, navigation bars, etc., but if you wish to
make money with your website, your text could make or break
your website.
Below are a few guidelines to follow
while adding text to your website:
Catalog Products
Website
If you will be offering many different
products from your website (similar to catalog sales), you
probably will not need a long sales presentation. A couple
of paragraphs of text on your homepage and product entry
pages will do.
Here are a few ideas to write
about for a catalog site:
- Special offers
- Offer free mailing list
sign-up
- Do a product review each week or
month
- What's new section
- Give customer benefits of ordering
from your company
- Basic introduction and
instructions on how to get to
your product listings
- Testimonials from past
customers
Offer your best product or service
"guarantee" up front
Infoproducts or One Product
Website
If you're focusing on informational
products or have only one product as your main focus, you
should have an effective sales presentation leading your
visitor to the purchase.
Online, it's important that you talk
very personally with your visitors - as if you were face to
face with them.
By doing so, you'll build trust and a
"buying" atmosphere for your visitors. Please remember not
to do hard selling on your website. Lead your visitor
without him/her knowing it!
Here are a few pointers for
building an effective sales presentation:
- Always begin by stating the
problem that you or your products could solve - grab
interest.
- After stating the problem, explain
how and why this problem occurs. Also, use emotional
statements. Talk very personally to your visitor, as if
to empathize.
- Next, you can begin offering the
solution and letting the customer know that you can help
solve their problem.
Of course, you'll close by leading
your visitor to the order form or to call (whatever your
goal).
Most online
gurus who have been very
successful online use this very tactic to get maximum sales.
It's proven to work.
---
Article written by Candice Pardue,
freelance
business content writer
and owner of Online Success for Internet Business. Go here
to learn web design from start to finish. This one's for
beginners...
Learn
Web Design from the Pros
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a Website Now ...
Disclaimer: Even though we have made every effort to
provide solid and accurate information with web design ideas
on these pages, Online Success for Internet Business accepts
no responsibility or does not insure or imply any degree of
success in a web based business or website design career by
reading the material listed on this website. Degrees of web
or Internet success varies greatly dependent upon the
attitudes, attributes and ambition of each individual
designer. Please thoroughly check out any information you
find on this site before indulging in a web design business
or presenting yourself as a webmaster. And, remember to use
smart text tips when designing your website.
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