Promoting Your Website

By Candice Pardue

Promote your website one page at a time

How to Promote Your Website

Why Promote One Web Page At a Time?

Your website probably represents a number of sections, or pages, not just one page. You just never know which page will be a success, or a heavy hitter. For this simple reason, you should promote every web page of your site individually.

Which Web Pages Should I Promote First?

Your main pages should be first in promotions. Some of your main pages may be your:...

-- homepage

-- navigation pages

-- articles menu page

-- resources page

-- sales presentation page

-- order information page

...etc.

These pages should be first and foremost in website promotion because these are the pages that will most likely keep the interest of your visitors and/or bring sales results. But, you don't want to leave the other pages out of the picture entirely. Visitors coming to ANY page of your website helps!

How To Promote Your Web Pages

Below I've list several of the most effective ways to promote your web pages. Do the following with each web page for maximum results.

1. Personalized MetaTags for Each Web Page

Each time you create a new web page for your site, be sure to insert metatags (keywords, title, and description) for each individual page. Customize your metatags for the page you're working on. For example, if you're creating a web page for web design articles, some of your keywords may be...

"web design articles, web development articles, web page creation articles, web building articles, etc.."

Inserting metatags is very critical for the next two steps you're about to take with the search engines.

2. List Each Web "Page" With the Major Search Engines

This is a simple task that can turn into giant traffic for you.

The major search engines are still the number one way most surfers find websites. By listing each of your web pages with these search engines, you'll highly increase your website listing placement.

Many companies that offer search engine submission will charge you individually for each URL (web page) address you wish to submit. The prices may vary from one company to another. We've developed a unique way you can submit each of your web pages effectively without a lot of time and expense.

3. Paid Search Engines

Next, begin building accounts with some paid search engines. Goto.com and FindWhat.com have been the two most effective for me, so you can start with these.

The paid search engines are a great way to bring targeted visitors to your website, and for as little as a penny each with some paid search engines. Proven to work!

Below is a brief list of paid search engines that I have found to be effective:

- http://www.overture.com/

-http://www.findwhat.com/

- http://www.goclick.com/

- http://www.searchhound.com/

- http://www.bigwhat.com/

4. Ezine Advertising

Ezine Advertising also opens up opportunity to reach your target audience. You're able to choose the ezines in which to place your ads and you can control and test your ads. This is a great way to promote your website without wasting your advertising dollars.

Each time you build a new page or "section" on your site, place an ad directly to your new page in a related ezine. Go to the page and find something "free" and useful to offer in the ezine ad (potential visitors need a reason to visit your page).

For example, if you've just completed a "web design articles" section, your ad may read:

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Looking for unique web development ideas and techniques? Go here to read free instructive web design articles: Web Development Ideas and Techniques

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The four above techniques have helped build traffic to my website tremendously. They are cost efficient and they really work. Give them a try!

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Article written by Candice Pardue, freelance Internet business page writer and owner of Online Success for Internet Business. Go here to learn web design from start to finish. This one's for beginners...

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