Top 10 Reasons to Promote Your Website with a Press Release

Publicity and Traffic Generation

Traffic generation is on the mind of every small business person who has a website. There are many ways to approach this but writing and sending out a press release is an inexpensive way to get more visitors to your company online. Here are some ideas.

Press release promotions provide a great opportunity to stir up publicity for your Web business. These are news announcements - like those put out to the media by corporate giants - that explain what's new or an event that's going on for your business or organization.

If you've never sent a press release before, don't worry. There are professional media services to help with distribution of your release...and even press release writers if you need one written. Whatever route you take, read these top 10 benefits of submitting press releases about your website below.

1. Gain Publicity

The number one reason Web companies send press releases is to gain publicity. When you submit a press release, the purpose is to get it published. Although you might only get published by one or two outlets, these can be worth 5 or 10 advertisements because releases are considered as "news stories." Readers tend to pay more attention to news stories than ads...so you'll have a better chance of getting new visitors to your website.

2. Create Name Recognition

Some companies send out multiple releases to create name recognition among news media editors as well as readers. You can send out a press release once per month or once per quarter to keep your website name in front of editors.

3. Ongoing Promotional Benefits

Press releases often get published on the websites of news outlets, so this can mean ongoing promotional benefits for your website. Your release might remain posted at a news sites for many years...all the while gaining search engine traffic as well!

4. Press Release Prestige

Releasing news about your company can help you gain prestige in your field. Other companies will take notice, and you might find yourself becoming a popular person with companies similar to yours as well as customers!

5. SEO Content through Media Releases

Add your press releases to your own website (in a Company News section) and incorporate popular keywords to attract search engine traffic to your PR pages. Your site visitors can browse your releases to learn more about your company. Press releases will also add a sense of professionalism to your site.

6. Promote Events for Web Business

Press releases should definitely be used to announce the Grand Opening of your Web business. But many don't realize that releases can also be used to promote a special sales event for your website, such as a charity/sales events, an open house for a real estate company, contests, or any other special event. More often than not, press releases announcing events with a specific date, time and place will be published more quickly because these are time-sensitive.

7. Promote Events for Organizations

You can write press releases to promote events for your organization, such as fundraisers and charity events, political events, festivals, workshops, etc.

8. Promote a New Product or Service

You can use press releases to announce a new product or service that is being released, even if your website has been up and running awhile. Just make sure the release doesn't read like a sales ad - it must be newsworthy and beneficial to the reader.

9. Financial Gain

If you own a large corporation and plan to sell stocks, press releases can help you make a name for yourself in the financial world.

10. Build Rapport and Credibility

By sending frequent press releases, you can build rapport and credibility for yourself and your website. You can write as an authority on the subject pertaining to your business, and editors may begin to look to your company as a reliable source of information in your field.

Website: http://www.selectwriters.com/services/pressreleases.htm