Do
Pop-ups Affect Web Page Rank?
By Jon Ricerca
Popups and web page
ranking by the search engines
Do Popups Affect Ranking?
Someone from our membership site
recently asked "Do
Popups Affect
Ranking?"
My gut instinct was
"How could
they?" and "Why would a search engine care
whether your site used popups or not?"
Then, I thought "Well; if the
search engines do pay any attention
to popups, they probably rank them lower due
to quality issues."
However, since it was a member of our
site asking the question, I
decided to run it through our statistical
analysis engine. Wow! What a surprising
result!
Here is the methodology I used to
answer this question. I gathered
the results of the queries naturally
performed last month by myself and three associates
using Yahoo and Google.
I then visited each
page and kept a tally of pages that used the javascript
"window.open" command (a very common way to
implement popups). The tally was kept for each of
the first eight rankings for each of the
two largest search engines (Yahoo
and Google).
On the Y-axis, you will see the number
of pages found that use a
javascript "window.open" command. On the X-axis,
we have rankings from 1 to 8. Here are the
graphs for Yahoo and Google:
http://www.SearchEngineGeek.com/graphs/dey04.gif
http://www.SearchEngineGeek.com/graphs/deg04.gif
Yahoo doesn't seem to care very much
about use of the "window.open"
command. However, the trend is positive.
Pages with the "window.open" command did rank
higher on average than pages without it.
The Google result was absolutely
amazing though! The correlation
was an amazing +92 on a scale of -100 to +100.
Pages which used the "window.open" command ranked much
higher in an extremely consistent manner than
pages that did not use the "window.open" command.
Is it possible (likely?) that Google
actually does use this as a
ranking factor? Why? We may never know, but
now we do know that pages that implement popups
using the "window.open" command do rank
higher on average on Yahoo and
MUCH higher consistently on
Google
Notes:
- Over 1,000 queries and over
10,000 sites were examined
for this study.
- There was no exercise to
attempt to isolate different
keywords. I merely took a random sampling
of the queries performed by
myself and three associates
during the prior month.
Conclusion:
Pages using the javascript
"window.open" command rank higher
on both of the leading search engines (Yahoo and
Google).
This is merely a correlation study, so
it cannot be determined from this
study whether the leading search engines
purposefully entertain this factor or not.
The actual factors used may be far
distant from the factor we
studied, but the end result is that both of
these search engines do, in fact, rank
pages with a "window.open" command
higher on average.
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About the Author:
Jon Ricerca is one of the
leading researchers and
authors of the Search
Engine Ranking Factor (SERF)
reports at
SearchEngineGeek.com. For access to
the other
SERF reports, please visit:
http://www.SearchEngineGeek.com
---
Article presented to you by Candice
Pardue, freelance
writer and owner of Online
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Success for Internet Business accepts no responsibility or
does not insure or imply any degree of success in a web
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thoroughly check out any information you find on this site
before indulging in a web design business or presenting
yourself as a webmaster. And, remember not to delete those
popups!
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