What does meta name="Keywords" Mean

By Candice Pardue

Learn to place keywords in meta tags

Special Tip: Always tell the reader what to do, where to go, how to get there, etc. People like to led.

That’s why I wrote “Go here for...” This lets the reader know that if he/she clicks on the link, they will go to my website to get the information they’re looking for. And, write your description in continuation, even if it’s not a “continued” sentence. This implies that the reader will have to read more to get the good stuff...

Just like that! Use your “...” at the end of every description to let your reader know that it’s continued if they’ll just “click”.

Keywords - The Key...

<meta name="KeyWords" content="business idea, home business idea, small business idea, home based business idea, new business idea, homebased business idea, internet business idea, entreprenuer business idea, idea for home business, new small business idea, online business idea, free business idea">

Even though this section will not be seen by readers at the search engines, this section is vital to your website’s success. You’ll use this section to target your readers and to get your site listed under search words that will bring you the most business.

Choose your keywords wisely. Think of words that your customers might would type in to find you. This section will be examined by the search engines to find out what your web page is all about. So, you’ll want to be as specific as possible. Write your keywords according to your goal for your website.

I realize that you may think of hundreds of keywords to list that would bring people to your website, but for each keyword that you think of, ask yourself the following question, “Is the person who types this keyword in a potential customer?” If not, then don’t include it. You’ll be wasting valuable space. Also remember that the search engines will only list your web page under keywords that are relevant to that specific page. So, when you write keywords for your homepage, make sure that your homepage has the information within for those keywords.

Keyword Writing Styles

There are several formats you can use to write your keywords. I read many articles that explain why one way is better than the other. But I suggest that you try all different ways as you list different pages of your site. Use the above format with a comma and a space between keywords for your homepage, and then you can try different formats as you list your other web pages.

Below are just a few of the keyword formats I’ve tried, and all seem to work okay - just depends on what kind of mood the search engine’s in that day!

1. Comma and One Space Between Keywords (used above) - business idea, home business idea,
2. Comma and No Space Between Keywords - business idea,home business idea,
3. No Comma and One Space Between Keywords - business idea home business idea

I have also discovered some positive results by placing a plus sign between words in some of my phrases such as home+business+ideas. And, if you’re listing the proper name of a program, organization, or a person’s name, you can capitalize the first letter of the words.

For example, I designed a page to target “Netscape Composer” keyword searches because my website offers a web design course that teaches web design to beginners using Netscape Composer.

Here’s how a few of my keywords looked for that particular page...

“Netscape Composer, netscape composer, Netscape+Composer, netscape, composer, Netscape, Composer”.

You can get very creative with your keywords. Just keep trying different methods until you find one that works.

Use your metatags as a marketing tool - a free marketing tool. remember that it only takes a few minutes of your time to write a metatag section for your web pages, and also just a few minutes to list your web page with the search engines - and it’s free.

Take advantage of this important and effective promotion tool for your keywords to get maximum results for your website.

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Article written by Candice Pardue, Online Success for Internet Business. Go here to learn web design from start to finish. This one's for beginners...

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