Inserting
Meta Tags into Your Website
Learn to
insert meta tags into a website
How To Insert Your Metatags
In this class about
HTML
for beginners we're
going ot look at inserting metatags in web pages.
To insert your metatags, you’ll need to go to
your web page’s HTML and insert the code above
into your HTML below <HTML> and <HEAD>.
If you designed your website using a design program
such as Netscape Composer, you’ll need to
insert your metatag section using the
“metatag” function within the
program.
You can pull up this function
in Composer by clicking on “Format” at
the top of the screen, then click on “Page
Colors and Properties”, and then the tab named
“General”. This section is for inserting
your “title”, “description”,
and “keywords”. If you need to change the
HTML code later for other purposes, you can edit it
using an HTML editor such as “Word Pad”.
Another web design program
I’m familiar with is Claris. Claris allows you
to completely edit your HTML and switch back and
forth between your web page and HTML source page.
The hazard of using Claris is
that when you insert a code into your HTML,
Claris automatically inserts
a code of its own. You'll have to watch out for
this because when Claris inserts something extra,
it could cause your function not to work at all. I
don’t understand why Claris adds something
that doesn’t belong into your codes, but
it’s happened to me several times. That’s
why I now use Netscape Composer as my design
program most of the time.
Very seldom will you need to
change your metatags for your web pages. The only
reason I can think of that you would want to change
your metatags is if you change purposes, products,
or themes of your website all together. For
example, if your website’s theme is
“vitamins” and you change over completely
to marketing "cookware”, then this would
definitely justify changing your metatags. But, if
there are no drastic changes, you can insert them
and then leave it alone.
Changing your metatags will
only decrease your search engine rankings because
search engines look for stability in websites. If
you would like to test out new keywords, you can do
this simply by duplicating your web pages into
completely new pages and start all over with your
metatags. You can learn more about how to do this
in the “My
First Website”
promotion course.
How to Write Your
MetaTags
As mentioned earlier, you can
use my example on page two to insert into your
HTML, and then make the needed changes to suit your
web pages.
If you’re working on
your homepage first, you’ll want to use
general keywords that describe your entire
website’s theme.
When you begin to insert
metatags for additional web pages, your keywords
will be more specific (tailored for that particular
page).
The below metatag sections
may not be in exact order as they appear in the
above example, but you’ll know by looking at
your headings in “ “ which section
you’re creating. It’s fairly simple once
you have your code inserted into your HTML. I think
that was the hardest part for me, since I had never
seen HTML code before. It looks so confusing. But,
once you get that part, the rest is pretty easy!
Title - Your Headline...
<title>101 Business Web
Site Ideas - Free Article</title>
Your title is your headline.
This is the first statement the online user will
see when your website appears in the search results
at a search engine. Write something simple,
compelling, and and descriptive. The title example
shown sums all the facts up in just a couple of
short phrases. You can read the title of this page
and automatically know the following facts about
the website...
1. There are 101 ideas to
be found by clicking on the link to the website.
2. The 101 ideas are all
for starting an online business website.
3. The ideas are FREE!
Your title should be
compelling enough to get your reader to read your
description below it. If it’s not, then you or
your web business will not benefit one iota by
getting listed under a top keyword in a major
search engine. So, please examine your titles and
descriptions for effectiveness so that your listing
won’t be a waste of time and effort.
Description - Close the
Sale...
<meta name="Description"
content="Need an idea for your new Internet
business? Go here for 101 free business web site
ideas...">
Your description sentence(s)
will be typed in between the quotation marks and
should be no more than 100 to 125 characters. You
will limit your characters so that your
“complete” description will be listed and
not cut off in mid-sentence.
Your description should
support your title (or headline), restate the
benefit, and close the sale. In this case,
“close the sale” simply means to get them
to click to your website. That’s all you need
to accomplish with your listing. If you try to sell
the product, you’ll lose out on many visitors.
Your goal is to get the visitor to your site so
that he/she will see your presentation. Please keep
it simple.
Notice in the
“description” example above, I simply
stated the same point as my title, but in a
different way. I asked the question “Need an
idea for your new Internet business?” Implying
that if the reader answers “yes”, then
he/she must click to go get “101 free business
web site ideas”. SEO is a valued part of
website
design so be sure and
take it seriously.
Continue
Meta Tags Article...
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