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The Birth of a Successful Internet BusinessPart nine of ten - Developing Your Credibility
Go Here to Start at the Beginning of Internet Business Success >>How to Become a Webmaster Part 9
How do You Become Credible Online?
NOTE: You have already learned a ton of information from these web design and Internet marketing tips about how to design your first website so this special report about gaining trust from online customers is just one more step to online success. Study as much as possible about other attributes of website design after you finish reading this report. You may even want to develop a website business.
Go here now to find out how ... - Bob Pardue, Webmaster Course
Building Customer Trust for an Online Business
The only way to keep up with the latest about building online customer trust is to constantly stay on the lookout for new information. If you read everything you find about developing website credibility, it won't take long for you to become a confident webmaster.
Although the Internet has
opened a whole New World of opportunity for all of
us, it has also created a breeding ground for scam
artists. Internet users are very reluctant to order online and share their personal information. For this reason, you must take every opportunity to build your credibility.
Domain Name
The first step in establishing a credible Internet business, is to invest in a domain name. This will instantly convey to your visitors that you take your business very seriously.
Websites hosted on free servers are not taken seriously and will suffer a serious loss of business. Your visitors may feel that if you don't have your own domain, you may not be a credible company. They'll simply take their business elsewhere. "I personally use
IX
Hosting Services
to provide space for Webmaster Course and I highly
recommend them to you. The benefits are awesome
with the business package I have and their customer
service is second to none. To get all the great
services provided by IX just go
here now." Contact Information
It is very important that you provide your visitors with your complete contact information. This information should include your "real" postal address and not a Post Office box number. A business that hides behind a PO box loses credibility. It's perfectly acceptable to use a PO box as long as you also include your postal address.
A great way to display your information is to create an "About" page. Your "About" page should include all of the following:
An "About" page is a very important part of building your credibility -- especially if you're selling a product or service. You must do everything in your power to put your potential customers' mind at ease. Sidebar: If you are
reading this article about setting up a credible
website and have not yet learned the basics of
Internet site design, you can find a unique
web
design course for
beginners by
going
here. I highly
recommend this basic web design school. - Bob, Webmaster
Course Privacy Statement
A credible business should let their visitors know exactly what their policies are in regard to the personal information they collect.
A great way to disclose your policies is to create a "Privacy" page. Your "Privacy" page should include all of the following that apply:
Truthfully, the only difference between you and web design experts is time. If you will just invest a little more time in studying Internet designing techniques, you'll be that much nearer to expert status when it comes to building customer trust online.
Testimonials
A great way to convey your credibility to your potential customers is to display customer testimonials. Your testimonials should include your customers' name and web address. In addition, try to avoid using testimonials that you have to ask for. For example, instead of using a testimonial like this:
"John is a great web designer and I have been very happy with his services."
Display unsolicited testimonials like this:
"John, your web design services are absolutely fantastic! My sales increased 200% the first day! Thank you so much for providing such an exceptional service."
Can you see the difference? The second testimonial is much more believable and will have a much greater impact on your potential customers.
Make sure you always ask permission to use your customers' words prior to displaying their testimonial.
You can find a nice script that will rotate your testimonials each day here: http://willmaster.com/master/dailycontent/index.shtml
Money Back Guarantee
In order to put your potential customers' mind at ease, you must completely remove their risk. Provide them with a solid, no risk, money back guarantee. This will not only build your credibility and put their mind at ease, but it will also build their confidence in you and your product. In addition, you must honor ALL refund requests in a timely manner with complete professionalism.
NOTE: You can use the Webmaster Course Money Back Guarantee listed on the linked page as an example when setting up your website.
No matter what you're selling or how great your product is, you will receive refund requests. It's just a part of doing business. Don't take it personally or try to argue the point with your customers -- simply give them a refund. You may be surprised to learn that the customers who ask for a refund may purchase other products from you in the future.
Feedback
Many times, your potential customers will have questions in regard to your products and services. To further build your credibility, provide your potential customers with an easy way to contact you. Create a page on your website called "feedback." Place a form on this page to enable your visitors to contact you.
It is very important that you answer any questions you may receive as quickly as possible. Your personal response to your potential customers can literally determine whether or not you're going to make a sale.
A feedback form will also enable you to gather testimonials and receive suggestions to assist you in improving your website, products or services.
Secure Server
If you're processing your customers' orders online, you must place your order form on a secure server. This will protect your customers' personal information, while at the same time, provides them with added confidence in placing an order with you. In addition, make sure you let your visitors know that their information will be processed on a secure server.
Share Your Expertise
Another great way to develop your credibility is to share your expertise. You can do this in a number of ways including:
Sharing your expertise will enable you to promote yourself as an expert in your field. Not only will it assist your potential customers, but it will also develop your credibility.
By taking the time to build your credibility with your potential customers, you will increase your Internet sales considerably.
As your knowledge about building trust on your website continues to grow, you will begin to see how customer confidence fits into the overall scheme of things. Knowing how something relates to the rest of the world is important too. So, work on building a credible website now.
I hope this article has contributed to your understanding about designing a website and gaining customer trust for an online business. Now that you have found a few answers to becoming a successful webmaster, it's time to move on to Webmaster Training from Home .
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Shelley Lowery is the author of the acclaimed beginner web design series, Web Design Mastery -- an in-depth guide to professional web design that is rapidly becoming known as the "Bible" for professional web design.
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