Plan web design

Web Design Strategy Plan


Part five of ten - Planning Your Website Strategy

Go Here to Start at the Beginning of Internet Business Success >>

How to Become a Webmaster Part 5 Building Your New Website and Website Strategy

Are you looking for some inside information on website strategy? Here's an up-to-date report from website strategy expert Shelley Lowery who should know. Developing a professional website strategically designed to sell your products or services is one of the most important factors in determining your success. However, it is only the first step.

 

Before you begin the actual design process, you must first determine your overall strategy and design your website accordingly.

 

Internet marketers have basically two choices:

1. Design a content website that includes not only your products and services, but also information and resources that will be of interest to your target market.

 

2. Design a mini website that focuses on just one product or service, with no other content of any kind.

 

Although both types of sites can be effective, your success will ultimately depend on your site design and marketing strategies -- both will play a very important role. Content oriented sites are sites that provide visitors with content such as articles, tutorials, free ebooks and resources. This type of site attracts their target audience with incentives. Their products and services are mentioned on the main page with a link to further information.

 

Content sites usually profit by educating their visitors. For example, a content site selling pet supplies might provide a basic tutorial to assist their visitors in learning how to groom a dog. They provide this tutorial completely free; however, the main purpose for this tutorial is to educate their visitors. And in turn, plug their products. When you provide your visitors with quality information that teaches and informs, you are not only gaining their trust in you by sharing your expertise, but you're also building your credibility, which is very important on the Internet.

 

What Does Web Site Credibility Mean?

Once you've gained your visitors' trust, they will be much more apt to purchase your products or services. However, above all else, you must never abuse their trust in you. You must be completely honest with your visitors and have a sincere desire to assist them. If your sole purpose in developing your own Internet business is for financial gain, your chance of success will be minimal.

 

The key to using this technique effectively is to provide content that targets your potential customer. This content is used to presell your visitors through education. Mini-sites are different from content sites, as they don't provide any content. They usually contain one or two pages and completely focus on one product or service. Basically, the site is just a sales letter for the product.

 

A mini-site should be neatly designed in standard HTML with no Flash or fancy plug-ins and very few graphics. There should be no banners or outside links of any kind -- nothing that will distract your visitors' attention. The sole purpose of a mini-site is to attract highly targeted traffic. The more targeted the better. For example, if you have a website that sells a number of products, a good mini-site would focus on one specific product instead of all of the products. You could create a mini-site for each product you offer.

 

No matter which type of site you design, keep in mind, your website is a direct reflection of you and your business. The appearance of your website is the most important factor in determining your website's value. If your site doesn't look professional or pleasing to the eyes at first glance, its perceived value will be low. The perceived value of your website will have a great impact on your success.

 

If you find yourself confused by what you've read to this point, don't despair. Everything should be crystal clear by the time you finish. Not only must your website have a professional appearance, but it must also be specifically designed to sell. Everything within your website should have one specific purpose -- getting your visitors to take action.

 

Every part of your website must be strategically designed. From your overall design to your sales copy -- each will play a very important role.

 

Your website is the most important sales tool you have. A professional website should possess all of the following:

• Your Own Domain (www.yoursite.com)

• Quality, Dependable Web Host

• Customized Email Addresses:

- service@yoursite.com

- support@yoursite.com

- info@yoursite.com

- admin@yoursite.com

• Target Your Potential Customers

• Professional Appearance

• Professional Looking Graphics

• Quality Products/Services

• Effective Sales Copy

• Easy Ordering Process

• Automated, Personalized Thank You Letters

• Customer Database

• Personalized Follow-up Letters

• Opt-in List

• Well Organized

• Easy to Navigate

• Load Quickly

• Search Engine Optimized

 

Take your time and do your homework prior to designing your website. Look at the entire picture and plan each step very carefully. Your website is the storefront of your business. Make it shine!

 

Hopefully the sections above have contributed to your understanding of website strategy. Share your new understanding about developing your new website with others. They will thank you for it.

 

Web Design Mastery Course for beginners Learn Web Design From Home

If you are getting excited and feel you are ready to learn beginner web design from home, the Web Design Mastery Course is for you!

Webmaster Shelley Lowery has put together one of the most comprehensive, easy to understand website designing packages online today - and you can get instant access to the course materials.

And, since this is the official website, you can take advantage of the incredible guarantee, any discounts available, and you'll get all the great free bonuses offered when you purchase today.

Just click on the link below to see what Web Design Mastery can do to jump-start your entrance into beginner web design.

 

CLICK HERE To See Current Bonuses And Discounts

 



Get your free beginner web design newsletter and bonus mini course ...
About the Author

Shelley Lowery is the author of the acclaimed beginner web design series, Web Design Mastery -- an in-depth guide to professional web design that is rapidly becoming known as the "Bible" for professional web design.


Related:


Small Business Web Design
Web Design Courses
How to Use Meta Tags
Web Text Editor
How to Add Menus in HTML Web Design
HTML Tags Reference
HTML Lists

| About Us | Contact | Privacy Policy | Resources | FAQ | Site Map | Disclaimer |

© Copyright WebMasterCourse.com - All Rights Reserved. - How to plan a website

Web Design Mastery Course for beginners

Important Pages for Web Designers


Web Design Course
Web Design Tips and Free Bonus
Learn Web Design from Home For Beginners
Read this Web Design Course Review for Beginners
Webmastery Course Features
Web Design Tips for Beginners
Online Web Design Classes and Tips
FREE beginner web design tips delivered about twice weekly - get HTML designing advice, page structure and a free bonus 7 part mini-course when you join today!!


Internet Marketing


Internet Marketing Strategies

Web Hosting & Domains


Find and Register a Domain Name
Affordable Web Hosting Services

Blogging


Basics of Starting a Blog

Tweet Us!




Other Interesting Internet Sites


Freelance Writing Business
Adobe Dreamweaver Com
Web Design Org
Website Design Directory
Definition of ISP