The Birth of a Successful Internet Business

Part three of ten - Essential Software

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How to Become a Webmaster Part 3

An essential part of running a successful Internet business is quality software. Software will play a major roll in your success. You must be willing to invest in the software you'll need to assist you in running your business.

Email Program   The first and most important software you'll need is a quality email program.   Although most Internet Service Providers include email accounts for their customers, these accounts aren't adequate for an Internet business -- especially if you get a large amount of email.

Not only do the email addresses contain your ISP's name, but they are also very limited on features and options.

There are many email programs available on the Internet. However, the best program I've found is Eudora. Eudora is a standalone email program that works with any ISP. It will enable you to easily organize your email by filtering your messages into specific mailboxes. This feature alone can save you a great deal of time. What's more, your email address will be your own domain -- not someone else's.

Eudora

http://www.eudora.com

Mailing List Software

Collecting your visitors' email address is one of the most important parts of developing a successful Internet business. You must develop a database of potential customers if you truly want to succeed. Publishing an e-zine is a great way to accomplish this. In order to do so, you must have a good mailing list program that will enable you to send your potential customers personalized messages.

Mailloop

http://www.web-source.net/cgi-bin/t.cgi?l=ml

Group Mail

http://www.web-source.net/cgi-bin/t.cgi?l=gm

If you're using a software program that resides on your computer, you'll also need a good form processing script to enable your visitors to subscribe:

Master Form

http://www.web-source.net/cgi-bin/t.cgi?l=wm2

If you're an American Online customer, you won't be able to use a software program that runs on your computer. You'll need to use a program that runs with your web browser.

AutoResponse Plus

http://www.autoresponseplus.com/

1-2-All Broadcast Email

http://www.activecampaign.com/

Subscribe Me

http://www.siteinteractive.com/subpro/

Sidebar: The email list and autoresponder we use here at Webmaster Course .Com is Aweber. This is an excellent way to start your mailing list and it's very easy to operate from creating a form to generating automatic emails to your new subscribers. - Bob

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Shelley Lowery is the author of the acclaimed beginner web design series, Web Design Mastery -- an in-depth guide to professional web design that is rapidly becoming known as the "Bible" for professional web design.

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