Interview
with Internet Multi-Millionaire Corey
Rudl
How to become an
Internet Millionaire
The Internet Millionaire
Marty Foley, publisher
of ProfitInfo Email Newsletter, interviews Internet
marketing guru Corey Rudl. For many savvy online
entrepreneurs, Corey needs no introduction.
[Marty]: Corey, as
one who has been extremely successful as an online
marketer, please tell us how you got started using
the Internet as a marketing tool.
[Corey]: I started
marketing online in the fall of 1994. It was quite
a fluke. In my training
course, I explain
that we published my book, "Car Secrets Revealed",
and started selling it offline.
The results were pathetic. We
thought we had a winning formula and it was barely
breaking even. I spent about $20,000 offline trying
to promote it... and it flopped.
I took the advice of a friend
that was setting up an automotive site on the net
and he helped me get a
very simple web page online. I saw a few sales
trickle in and then took
more interest in it, promoting the book
online in my spare time.
[Marty]: What are
some of the online
ventures you are involved in?
[Corey]: I own four
different businesses that
now generate over $5,200,000 in online sales
every year. I have interests in
many other online projects, as
I have done work for clients for a portion of the
profits I generate. I
also have a clientele base that hires me for online
business advice at $640 per hour.
[Marty]: Your book
"Car Secrets Revealed"
has done very well for you online. Can you
give some details on it?
[Corey]: Car Secrets
Revealed was my first
success on the net. Within 9 months of truly
starting to promote it heavily,
it became the #1 best selling car book online
(using the unique promotional techniques
I teach). It generated over $140,000 in net
profit in those months. To this
day (almost 3 years later), it
is still the #1 best selling car book on the
Internet.
The site is at
Car
Secrets if you want
to check it out. Everything I put on the
page and everything I say
is there for a reason... We have tried
many different web page designs
and concepts, and this one works
the best (I explain why in my Internet
Marketing course at:
Internet
Marketing Training Course
I can't explain it here, as
it would fill up about 20 pages to
cover just the details on that topic alone).
[Marty]: You were
recently on the Maury
Povich TV show in connection with your
businesses. Can you recap
for those of us that missed it?
[Corey]: There is not
much to say. Basically,
because of my exposure on the Internet and
having the #1 best selling car
book online, they found me through
the net and invited me to appear on the show
as their "car expert" to
explain a few tips and secrets to
their viewing audience on car
buying and the shams and scams with car repairs. It
was a good interview, but what a long
flight back... 10 hours on a
plane. Whew!
[Marty]: How long did
it take your first online
venture to start making a profit?
[Corey]: The first
month the sales trickled in, so I technically made
a profit within 30 days...
but nothing significant to make a living.
Since I was one of the first
group of commercial
businesses online... there was a lot of
"trying everything", so
it took me almost 18 months before I started
to see a full-time income. I
spent literally 12-14 hours a day,
7 days a week trying different techniques, copy,
and ideas online.
Now that I know most every
trick and tip there is, I
can literally take almost any business
online and make it turn a very
healthy profit in a few months.
As more and more people got
online, many of the
standard marketing techniques were getting
overused and becoming
ineffective... so I developed "twists" to most of
them to ensure they still made a profit when
everyone was using the "regular"
approaches to online marketing.
The results: the techniques I
use to market online are
very unique.
[Marty]: How did you
learn about what it takes
to succeed?
[Corey]: At first a
lot of trial and error. I
took a lot of the concepts and ideas I
got from the very expensive
seminars I used to attend and material
I bought (I was a Jay Abraham, Gary Halbert and
Ted Nicholas fan, and
most of their seminars were $7000 and up.)
I took those ideas - and with a
little ingenuity and creativity - adapted them to
the net (while in the midst of developing
my own winning formulas for online success).
I came up with formulas
that work like wildfire online.
[Marty]: I recognize
the names of those other
well-known direct marketers that you have
learned from. It's apparent that
your formulas work. Which avenues
are paying off the best for you?
[Corey]: I have never
had an online business
that *has not* made a very healthy profit.
As I mentioned, my four online
businesses combined now generate
over $5,200,000 in sales online per year! And
the beauty of it is that
I started it myself as a one-man
operation. I now have had to
hire five employees to take care of the paper work
and customer service... but have you
ever heard of a retail business
that has 5.2 million dollars in
sales with only a few employees? No! They have at
least 15-20 employees.
That is the beauty of the net: you can
automate everything so your
overhead is incredibly low.
[Marty]: What
specific types of online
tools are you using successfully?
[Corey]: That is a
very difficult question
to answer, because there is no one tool
that is responsible for making
me a fortune online. My techniques
show you how to generate multiple small
streams of income, and
then automate those streams of income so you
can move to the next. Let me
explain... I would teach you a marketing
technique that will make you $1000 a month in net
profit. You then automate that so it generates that
$1000 whether you are
there or not. You then move on to the next
marketing technique, and it
makes you $1500 a month. And once
that is in place (which takes you about 2-3 weeks),
you automated it and move
on the next week, and so on.
The concept here is that you
are making small streams
of income from many different directions
(all of which are automated)... but if you add
up those streams of
income you are looking at $10,000 to
$15,000 a month in net profit,
which is over $100,000 a year.
The best part is that if one technique fails
because something on the
net changes, you don't have to worry; you
still have other streams of
income that are making you money
every month.
[Marty]: Do you do
all of your business
online, or do your online marketing efforts
supplement your off-line
business efforts?
[Corey]: 100% online.
I am a specialist at
online sales and marketing. I have become
one of the most respected
online marketers on the Internet...
and for good reason: I can prove
my successes. If someone asks
me to help them with their magazine advertising,
I simply tell them that
there are better people than me out
there for offline marketing and
they should see them instead.
I do what I do best... and that is online
marketing, so I concentrate
*all* my efforts on that!
[Marty]: What
mistakes have you made?
[Corey]: There are so
many, I would fill up
your entire newsletter listing them. Let me
just say that I have wasted
hundreds of thousands of dollars
trying techniques that did not
work (but from everyone I learned
something very important). But that is the "price
of education" as I say.
[Marty]: What major
mistakes do you see other
Internet entrepreneurs make?
[Corey]: There are a
lot of them and I discuss them in great detail in
the course, but I will
briefly mention a few here.
1. Having an ineffective web
site that does not turn
visitors into sales. This is a very tricky
thing to do (that most people do
not understand), and I devote
a lot of time in my course in how to make a web
site profitable.
2. Putting all your eggs in
one basket. Trying one
technique and thinking it will make you a
fortune. You need to diversify
your marketing efforts into different
promotions to see which ones pull the most
net profit, and then
concentrate on those.
3. Having a poor "sales
process" in the marketing
campaign. That is the manner in which you interest
the client into coming to your site, then lead
him into a good rapport
with yourself, and then - and only then
- asking for the order. Most
people break the link at some point.
That is why most sites only
see one sale out of every
200-400 visitors (and some even worse).
[Marty]: Are there
any other tips or
suggestions you would like to give others that want
to profit from the Internet?
[Corey]: Research,
research, research....
Read/study everything you can on online
marketing and learn about it
before you jump in. For example,
I hear stories every day about people that
"heard" bulk emailing was
very profitable. They may spend $1000 on
the different software, only to
find out they were doing it very
ineffectively (for example, indiscriminately
spamming, rather than ethically using bulk opt-in
email) and don't make a
single cent. Then there are other stories of online
success with MLM... people spend months using the
wrong techniques and end
up not making a penny. The list just goes
on and on.
Make sure you understand what
you are getting into with
any business online so that your first
attempt will be your success!
[Marty]: I agree,
Corey. Too many are
trying to "reinvent the wheel" instead of
learning how others
before them have achieved success. I like how
Benjamin Franklin put it, when he said: "An
investment in knowledge
always pays the best interest." Thanks for
letting me interview you,
Corey.
Corey Rudl gets over 4
million visitors to his
websites yearly, does 5.2 million dollars in
sales online each year (yes,
that is $5,200,000), and personally
makes hundreds of thousands of dollars from
his online businesses...
all from his one small office. So listen to what he
has to say as he knows what he is talking
about when it comes to starting
and promoting a business on the
Internet.
Visit his site at
Internet
Marketing Center
where he reveals all his unconventional tips,
tricks and techniques with
examples so you can learn the most efficient
and fastest ways to make
money on the Internet.
SPECIAL NOTE: This
article was written before Corey's untimely death
in an auto accident. His methods are still very
much alive and people are still benefiting from
Corey's knowledge. We will miss you
Corey.
Derrick Gehl is now handling
operations for the Internet Marketing Center. Here
are some recent developments offered by the
company.
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