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Choosing the Right HTML Color CodesEvery website is unique. Some websites offer products for sale while others offer services. Some websites simply offer information.
With every website being different, naturally the HTML color choices will vary from one website to the other. |
"All Business" HTML Color Codes
For instance, the colors on an insurance agency's website will likely be very different from those of a gift basket website. Why? Colors create moods. On the insurance website, dark colors such as black, blue, green, burgundy or brown are great for primary colors. To enhance these colors, dashes of lighter colors can be sprinkled throughout the web page such as beige, pink, red, yellow, light green, ash, light grey, lavendar, etc.
These HTML colors together create a contrast to give the site a fresh look while also keeping it "business-like." And, it's perfectly fine to have a "business" look with websites that promote businesses such as insurance, healthcare, accounting, financial investments, banking, mortgage lending, etc. Visitors expect these types of websites to be simple and to the point.
"Cheerful" HTML Color Codes
On the other hand, an online gift basket shop might use pastels or bright colors as its primary HTML colors, including hot pink, bright red, pastel blue, pink and lavendar, mint green, yellow, etc. Then these might be enhanced with darker colors such as dark purple, navy blue or electric blue, emerald green, burgundy, etc. Each web page can be color coded according to its theme. For instance, a Christmas gift page would use different colors than a St. Patrick's Day page.
Other types of websites that may use these HTML color codes include wedding gift or wedding supply retailers, bath and body, home decor, women's tips and health, children's products, jewelry, baked goods, etc. Visitors expect these websites to be designed in a cheerful manner.
Before you begin designing your website, determine the type of mood you would like to create for visitors. Do you want them to be distracted by colorful objects or product images, or do you want them to concentrate on reading your text? Also, ask yourself what type of product or service do I offer? Do customers need to be serious-minded as I make my presentation? Or, do they need to be highly emotional or cheerful?
Once you determine the mood you'd like to create, take a look at some HTML color code combinations below to see if any match your website's theme. Of course, there are other colors but we'll discuss the many HTML color codes and how to create them in the next lesson.
Here are some examples of HTML color combinations and the moods they can create:

After taking a look at the colors above, you can get a general idea of the HTML colors that would work well for your website. There are many variations of colors, so try and get the right ones before designing your website. Great colors along with informative content using these HTML easy color codes can help turn visitors into paying customers.
To be continued next week....
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Article written by Candice Pardue, freelance writer for online content and owner of Online Success for Internet Business. Go here to learn web design from start to finish. This one's for beginners...
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