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By Candice Pardue
Why Heading Tags
are so Important to Improve Your Web Page SEO
When you write
your website copy, each page should have headings. You
should always have a main heading, or headline, for every
web page that offers a presentation. Whether it's a
sales presentation, simple product description, or an
informative article, the headline is what entices your
visitors to keep reading.
What are Heading Tags?
Heading
tags label your headline so that search engines will
recognize it as "important" on your web page. The
heading tags will make your headline bolder so it will stand
out. The following examples show how your headlines
and sub-headings might look within a heading tag in the raw
HTML code.
<h1>5
Ways to Skyrocket Your Web Business</h1>
<h2>1. Test Your Content for
Results</h2>
<h2>2. Use an Email List to Bring Visitors Back
to Your Site Again and Again</h2>
<h3>a. How to Send Bulk Emails without
Spamming</h3>
<h3>b. How to Write an E-zine or Electronic
Newsletter</h3>
What are Different Types of Heading Tags?
Notice
in the example above there are three different heading tags
(h1,h2,h3). These indicate not only the size of the
heading but also the importance. Once again, the main
headline will need an "h1" code to give it the greatest
importance. The main sub-headings, which are numbers
one, two, and so on in the article outline deserve an "h2"
showing they are next in line when it comes to
importance. The "h3" can be given to sub-headings
under the main sub-headings such as "a,b,c" points in the
article outline above.
SEO and Heading Tags
When the importance of a heading is established with HTML
tags, you're actually making it easy for the search engine
robots to determine what your web page is all about.
The search engine doesn't have to guess at it. It can
see exactly what your main topic is and place you under the
appropriate keywords so your potential customers will be
able to find you on the WWW.
Heading Hints
When writing your headings, include your main keywords in the
headings. Be as specific as possible to increase your
chances of being listed in a reasonable spot in the search
engines. General search terms or keywords usually
generate poor indexing because so many websites use
them. Use a research tool such as the one available at
Overture.com to find popular keywords in your field.
Examples:
General keyword: web
design
Specific keyword: web design training
Headline: Web Design Training
for Beginners - Learn Design with Simple Instructions
General keyword: home decor
Specific keyword: bathroom home decor
Headline: Use these Bathroom Home Decor Tips to Add
Value to Your Home
Also,
don't forget to optimize your entire web page, not just your
headings. Your headings are only a small part of
SEO. There are other key areas to include your
important keywords as well such as your text links, alt text
within graphics or photos on your web page, within your
article text, and in your HTML meta tags.
Candice Pardue is the
editor of Web Design Weekly, bringing you helpful web design
hints so you can get your website up and running in no time.
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web design from home with simple instructions - you can do
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