Secret about Overture.Com That Can Tremendously

Benefit Your Online Business

The secret to keyword research

Keyword Secrets

Imagine the next time you join a discussion about GoTo and Overture. When you start sharing the fascinating GoTo and Overture facts below, your webmaster friends will be absolutely amazed.

A Valuable Source of Targeted Traffic that is Often Overlooked

Why? Because GoTo, now known as Overture.com, is not considered one of the largest search engines, online business owners overlook what could be a significant way to bring traffic to their site.

One very important thing you should know about Overture.com

You Can Get Very Targeted Traffic without Spending Tons of Your Advertising Dollars. Overture.com's keyword bidding system allows online business owners to bid on positioning for keywords that are related to their business.

I like this system because it allows me to buy positions at a very inexpensive rate(sometimes as low as .10 per click through for first place). If I bid .10 on a popular keyword for first place, this means that 10 very targeted visitors will come to my site before I pay the first dollar.

Below is one of Overture.com's search boxes. Think of one of your most popular keywords for your business and type it in. The bids are shown for each result.

Try it now...

Finding Keywords

Hope this has your wheels turning with promotional ideas! I wouldn't want you to overlook some of the most powerful and inexpensive promotion tools.

Now might be a good time to write down the main points covered above. The act of putting it down on paper will help you remember what's important about keyword research and Overture.

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Article written by Candice Pardue, freelance writer