4
Must Haves For Google SEO
Did Google Find
What It Was Looking For On Your
Website?
What Are The Four
Quality Control Measures For
Google?
At the time of this report,
Google is most likely considered the most powerful
search engine. Not to say that everything you do
must be geared toward them but there are some
things you can do to improve your ranking for
better SEO. You have build your new website and
want to get listed on Google and other search
engines. But, there are so many factors involved in
getting listed on top that these four little pages
are easy to ignore. What are they?
- About Us
Page
- Contact
Information
- Privacy
Policy
- Resources
- Disclaimer (Especially
for Affiliate Sales)
Does Google really require
these four pages on your site? Maybe... Maybe not
but I would hedge my bets as this is a fickle
search engine who wants to know that your website
is real.
Google Quality Control - The
About Us Page
Your about us page can be
very short and to the point. Google doesn't seem to
care how elaborate this is but just wants to know
you have one.
Example
Of About Us Page
Contact Information -
Google Admires Sites With Solid Reach
ability
The contact page can be as
simple as having a phone number, an email or a
contact form. Just as long as information exists so
that your visitors can ask questions, report
problems or broken links, etc.
Example
Of Contact Page
The Privacy Policy - One
Of The Most Overlooked SEO Tools
Yes, Google does expect you
to write a privacy policy for your website.
Although you may offer a product or service that
requires an elaborate policy, most just need to be
simple and to the point. This page lets your
customers know that their privacy is coveted by the
website owner and their personal information such
as emails is safe with you.
The Resource Page -
Linking To High Authority Websites For Clout With
Google
Ever thought of your website
as needing to climb the social ladder, rubbing
elbows with elite sites in your area of interest?
Well, Google is a snob. They like to see Internet
pages linking to other sites which they feel are
high on the SEO ranking ladder.
You'll want to especially
link to top sites which come up under your keyword
searches. These are loved by Google and they will
reward you for linking to them.
Example: If your website is
about Boston Bulldogs you might want to link to
places like www.spca.com or
www.bulldoginformation.com (# 1 for search "boston
bulldog"). Wikipedia is also a great place to link.
Just do a Google search on your main keyword and
find the meaning on Wiki. In our example we would
search "wiki boston bulldog". Then link to the
results page.
GOV and ORG Websites -
Google Loves 'Em
Almost any .gov and many .org
websites in your interest area will get you some
love from Google.
Don't go overboard with these
resources. I have found that linking to four or
five of these authoritative sites will do the
trick.
Example
Of Resource Page
Should You Put Up A
Blog?
The jury is out as to whether
this will help your rankings but, if you want to
give some "news" to your visitors or introduce new
products, services, etc. then a blog is certainly
worth considering.
Most hosting companies give
you a fairly painless way to place a
Wordpress_TM
blog on your site and Google does seem to like them
so go for it if you have the time.
But, be sure and include the
four elements of an about us, contact, privacy
policy, and resource page to get the most out of
Google.
Related:
Learn
How to Get Traffic to Your
Website
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