Design
a Website
Website Design by a
Professional - Get Your Money's Worth
Taking time to review your
website and hosting service could add to your
customer base and save you money. Make sure you are
getting what you paid for in your web site design.
Change a few things for more success. And get our
beginner web
design tips newsletter
before you read further.
Have you taken a look at the
design of your website lately? Things and ways of
presenting yourself online are constantly changing
so it might be a good idea to critique your pages.
If you are spending money every month for a
website, are you making sure that you are getting
the most for your payments? If you just have a
series of static pages sitting in cyperspace for
people to read and then move on, you are definitely
not making the most of your site.
How to look at your
website design
Here are a few things you can
do to make your site better. Make sure your website
keeps track of how many "hits" you get each day or
week. How can you assess the effectiveness methods
you are using to draw people to your site if you
don't know how many people are actually
visiting?
Keep 'em
busy!
Create things for people to
do on the site. If you are selling widgets, you
could offer a free leaflet on how to use widgets,
for example. You could have a video for them to
watch. If you are a singer, a songwriter or a
voiceover actor, you could have one free audio or
video download.
Have links within your pages
to other pages on your site, but be careful of
links to other sites. The goal is to keep people on
your website and to ultimately have them buy your
product or use your service. It is normally fine to
link to "authority" sites. This gives you clout in
the search engines and shows visitors you want to
give them the best information. For instance, if
you are selling a website design course (like we do
here) it is okay to direct people to
Whois.Net
, an industry
standard for finding domain names.
The power of the
"zine"
Offer to send them an
e-newsletter with helpful classes in your area of
expertise. When signing them up, ask for a little
more information than just their e-mail address,
such as where they live, what they do, what their
interest are. It's up to you and your needs to
determine what to ask. But do not ask for
too much info or they will be intimidated.
This will give you valuable
information about the people who are interested in
your small business. There are companies that
provide e-newletter services for you, so you don't
have to figure out how to program your site to do
this. All you have to do is sign up with a
service.
Business sites - Make it
easy to order
You can also sign up with
companies that provide standard shopping cart
services to websites so you don't have to invent
the wheel on this one. Shopping carts don't
necessarily keep track of who purchased what,
however, so it might pay to have a programmer
design your site so that you can know when someone
is a repeat customer and what their needs are.
You'll see an example of this kind of customization
on Amazon.com.
Content they can use on
your web pages
Provide content that is of
value to your visitors. And have sections that are
updated at regular intervals, at least monthly.
People are not going to keep coming back if they
always see the same things. You want to think of
your website itself providing a service to your
customers.
Do you publish a
blog?
Blogging is one way to have
updated content. Blogs are very popular with
internet users. Another popular thing to do is to
provide industry-specific news updates. If you
provide timely and useful content, people will come
to rely on you as a source of useful
information.
The more people rely on you
for timely information and great products, the more
they will keep coming back. So go ahead and do
something today to liven up your
website.
P.S. Speaking of
which, if you decide to do this yourself, I just
finished writing a review of a simple website
design options which you can do yourself. Take a
moment and check
out the website designing review here
...
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