There is an information revolution raging in Internet marketing online. Here is just one method for traffic generation which has fueled this move and there is more content online today that you can possible go through. That’s why I’m posting these four article marketing tips to give you some inspiration to keep your site updated, and considered an authority on the web.
Article Marketing Tips: 4 Tips for Website Traffic Generation What is Article Marketing?
The advantage of this form of marketing is that it has an effect not only online, but also offline. Indeed, article marketing breaks the barrier of online marketing and can have a real impact on your business.
The fundamentals behind the whole idea are the same and the Internet simply offers a different form of distribution.
Everybody’s Marketing with Articles – Well, the Successful Ones!
If you visit any online Internet marketing forum, you are going to find a lot of people on there promoting article marketing and other forms of Internet marketing for generating opt in signups, visitors to your website, and above all else, revenue generation through ads or affiliate marketing, or even selling your own products.
4 Quick Article Marketing Tips for Traffic Generation
Putting an article together is an important part of starting an article marketing campaign, but this does not come easily to everyone. Here are four tips that will jump start your article marketing campaign and help you put out some truly killer articles on the niche or concept of your website.
1. The Article Title or Headline
Keep in mind that your title, or headline plays a large role in the effectiveness of your article. Make sure that you have an excellent title if you want your article marketing campaign to be successful.
You can have the best content in the world, but no one is going to read your article if your title is boring or does not tell them what your article is actually about.
If you want people to click on your title so that they can read your article, you must give them something valuable and enticing.
2. Your Visitor Should be Able to Easily Read Your Articles
Make sure that your article is structured in an easy to read manner. Unlike when it comes to paper, people tend to scan information when it comes to the Internet rather than reading it all the way through.
In order to make sure that your readers read your article completely all the way through, you need to make sure that the information that they need can be easily and freely found.
Use sub headings, break the content apart into smaller paragraphs, and use bullet points whenever possible in order to build a content structure that is easy to read and scan. This article about copy writing for web designers is a good example of structure.
3. Your Article Needs to be Worth Reading
Make sure that your article is valuable and informative. If you are looking to create article content for an article marketing campaign that people are going to want to read, then you need to be willing to write articles that are informative.
Your articles should have good information in them, because you want to build yourself a reputation as an authority on the subject that you are selling, rather than just regurgitating information that can be found everywhere else.
If you do not know how to write valuable or informative information about your website niche, you might be in the wrong business. Learn all about your products and services… become an expert in your field.
4. They Will Remember the Article’s Ending
Finally, make sure that the summary for your article is both catchy and memorable. The title may be the most important aspect of your article, but you need to be able to back that up with an excellent summary. The summary is going to tell people exactly what they can find in your article, so that they know right away whether or not they are going to want to read it.
Some Bonus Tips for Marketing with Articles .…
When you write articles you want to build credibility and trust and offering your customers free, useful information that is relevant will do exactly that.
Customers will respect you for offering them information that is relevant without necessarily coercing them to buy something from you or visiting your website.
Some authors have become experts in this field that they are considered authority figures in their own industry, simply because they took the time to write relevant, informative articles and article marketing worked out for them.
You may not become an authority figure in your field but you can get your articles pulling large traffic to your website which eventually is the whole idea.
Write Information That is Useful or Educational
Articles are more likely to capture the attention of your readers and have a lasting impact than advertisements because they offer useful information to the user. When you engage in article marketing, you get the chance to present yourself or your service or product in a way that your potential customers would otherwise not have gotten a chance to experience.
Learning is a Powerful Tool in Article Marketing
The more relevant the content is, the more likely they are to come back and the more likely they are to purchase something from you. How do you distribute your articles? There are many ways to do this. You can decide to have a monthly newsletter, a blog or post to article directories.
All of these are effective ways of getting people to read what you have written. Article directories will readily accept original content that is relevant to your field of expertise and will allow you to display your contact information on the bottom of the article offering you wide exposure.
How to Use Article Marketing for Traffic and Sales
You do not have to be an expert in copy writing to undertake article marketing. As long as you know something about the industry or service you are providing, you already have enough information you can share and your customers will show their appreciation – very likely with more sales.
Article marketing is an excellent means of promoting your website, products or services on the Internet. It is easy to go out and buy leads or use advertising such as Google Adwords and, they do have their place.
Using Article Content for SEO
Charlie Page (owner of DOE) has an amazing system if you are shy about writing. It’s called Content Curation and is available for new and advanced students. I bought his course and have really enjoyed the time it’s saved me so far. You can learn all about it here.
Writing articles for SEO purposes gets you what is known as organic search optimization letting your new website evolve with a more natural flow of traffic. Following these four simple article marketing tips will help you jump start your way to success in this exciting Internet endeavor. Now, learn how to build your website for traffic generation.
Filed under: Internet Marketing