You’ll learn how to use article marketing, how to set up and optimize your web pages, how to brand your business and more.
There is also an insert about article spinning in case you are contemplating using it as one of your web marketing strategies. So, read the tips and make your articles produce visitors and more income!
What is Article Marketing?
When you hear the term “article marketing” your mind might wonder to the old school ways of using articles. Traditionally, article content would be written with certain keywords included throughout and then placed on the main website or submitted to article directories for back-linking.
The online encyclopedia Wiki explains Internet article marketing as:
“Internet article marketing is used to promote the authors expertise of their market, products or services online via article directories. Article directories with good web page ranks receive a lot of site visitors and may be considered authority sites by search engines,leading to high traffic.”
But a lot has changed in the past few years! It’s a new age of online marketing, and articles are worth far more than you think! Here are five ways to promote your site with articles to maximize their use in today’s ever changing online world.
1. Optimize with Skill
Don’t just throw in a few keywords while writing your articles. Research the keywords first. Find out which ones are getting searches each month and are low on competition.
Example: A keyword that gets 4,000 searches per month might get 2.5 million search results in Google, even with quotes around the keyword or phrase.
Thankfully, there are many tools to help you find great key phrases to insert into your articles. There are sometimes free versions so you can use all the great tools to maximize your SEO efforts, you can also use a SEO firm for better services.
2. Optimize the Article Page
Another step you don’t want to miss is to optimize the entire web page when adding articles to your own website. Article marketing involves a lot of factors, not just the actual article.
Search engines look at an overall site and web page to see what keywords are included in image “ALT TEXT” codes, text links, headings (H1, H2, etc.), and even the author resource area of the page. So when you determine which keyword or phrase you need to target, sprinkle it throughout the page in various forms as well.
3. Brand Your Business with Article Marketing
Use articles to brand your company or website name every chance you get. Use your company business name or site address as an example in your articles. Mention it at the conclusion of the article whenever possible.
Include it in your resource box. Also, place a banner or logo of your product or company somewhere within the article and wrap a paragraph around the image (with spacing of course). This gets your readers to think about your company and products.
4. To Spin or Not to Spin
The only articles that you need to “spin” are those you don’t intend on placing at your own website for “original content” purposes. Spinning is the art of taking an article and rewriting it different ways using tools and changing some of the words/phrases around so that it appears slightly different than the original.
This practice may be used to submit to some directories, but the articles might not have the high quality you desire if you use an article spinning software. Make sure the software allows you to make many changes to the article without losing its meaning, and check each one manually if possible.
5. Social and Article Marketing
Every article should present a social opportunity to get more exposure. Take your article marketing to the next level by posting a short summary and link to the article page on Facebook, Twitter, Digg and other social sites.
This will help you build a following and keep your followers/fans informed of new material as you release it. Also, don’t forget about social bookmarking for your article pages.
An Ongoing Advantage of Internet Article Marketing
Keep in mind that Internet article marketing doesn’t only help you today.. your articles will keep pulling targeted traffic to your site for years to come if you do it the right way.
Quality does matter when you’re using the information to bring customers to your site. So put your best foot forward with article marketing and watch your Internet business grow!
Filed under: Marketing