In order to really run an online business you’ll have to consider some type of Internet advertising campaign. A good idea but advertising on the Internet can be tricky.
Where do you start?
You probably already know that you need a good advertising campaign in order to get people to find you online.
This is why most offline retail stores and other businesses put money into sales letters, radio advertisements, TV commercials, and even giant Interstate billboards.
Some even have novelty items they give away with their logo or company name on them.
These things are fine for them but don’t always work as well when you are trying to bring in customers online.
Most can’t afford to advertise on television when they want to get people to their web site. Instead, they have to rely on advertising on the Internet.
Advertising On The Internet – Advantages Of Online Advertisements
Nowadays, business owners have found that online advertising works and some have used it in an extremely effective way. A great example of this can be seen with the past success of the low-budget movie named “The Blair Witch Project.”
You probably didn’t really see this “reality” style horror flick advertised on television often. This is because the student film makers who came up with the idea thought it would be prudent to advertise on the Internet.
They built a website that would essentially cost them next to nothing. Once the word got out, everyone was jumping on the bandwagon. No matter what you thought of the film (a real stinker in my opinion), it still made millions and millions of dollars.
Low Budget Internet Advertising Means Dollars In The Pocket
This is amazing because it’s pretty much all profit since no funds were put into the film. This is just one example of how advertising on the Internet can be excellent for your business or website’s success.
Even a mere blog can pull in serious cash if you put the effort into it.
Affordable Advertising Online
Luckily, online advertising is something that most can do, and can be rather affordable. When a new commercial site starts up, they should pay for advertising on the Internet just as a new retail outlet would do within their own community.
As with anything, finding the right place to advertise is the way to be sure your campaign is successful.
If you are going to sell home items, advertising where mostly teens hang out is not going to do you much good. You have to place your advertising where the right audience will see it.
Perhaps advertising on a site that has real estate listings might be a better choice.
Regarding Internet Banner Advertising
Some like to use banner ads when advertising on the Internet, but not all. Some leave their advertising to programs like Google Adsense or the program that Bing has. This puts your ad up on a web page that has related written content.
That means the people who would be most likely to have a need for your product or service are the ones that are going to see the advertisements.
What you will pay for this type of advertising on the Internet may just depend on how many people actually view your ad, or how many may click on it and make a purchase.
Consider The Customer Mood When Advertising On The Internet
Whether advertising on the Internet works for you will depend on the mood of the buyers.
Most will agree though, it works rather well as long as the right audience sees those ads. Be careful that you don’t come up with advertising on the Internet tactics that turn people off. Most hate popup ads, and if they see one with your name on it, they probably aren’t going to show up at your site.
Do NOT Go With Spam Email Advertising On The Internet!
The same can be said for spam emails. Though some recipients click on them, most don’t. Go with the least intrusive ways you can find to get your name out there.
Advertising On The Internet Still Must Have Quality
Even though it is extremely important for surfers to see your advertising on the Internet, it is equally as important to realize your advertising campaign starts here.
Many online advertisers put so much time and thought into SEO ( Search Engine Optimization ) that they rarely think through the type of exposure they want to have.
The Challenge Of Online Ads
Coming up with quality advertising on the Internet can be quite a challenge. Often, all you have to work with is a banner or a small amount of text to be found during a google search.
Getting the most use out of that little bit of advertisement is an art in itself. Not everyone can come up with really quality advertisements to put online, especially those getting results.
AIDA – Inform And Entertain
The important thing to do when you are advertising on the Internet is to make sure to catch people’s eye. People are very fickle when they are surfing online.
These savvy people are more likely to check your company out because it looks interesting than because it looks relevant. If you can entertain them, they will be yours! If you can inform them as well, even better!
Keep the AIDA formula in mind. It is and simple system for gaining the hearts and minds of your visitors.
A – Attention – A Good Headline
I – Interest – Keep Them Interested
D – Desire – What Do They Really Want?
A – Action – Ask Them To Do Something
Last thought? When advertising on the Internet, keep focused on your customer, spending, and the type of ads bringing in the best results. Don’t advertise online just for the sake of “getting your name out.” I hope you success in your work at home online business!
Filed under: Internet Marketing